Marketing Audit | Huble Digital

What's included in a marketing audit?

Extensive review of existing activity

An in-depth audit of your current marketing tactics and strategies. Depending on the audit, this includes scrutinising the different channels you use, the messages you convey, and the platforms you leverage. This is essential to determine the effectiveness of each activity in relation to your current budget so that you know where to allocate your budget for 2024.

Identification of quick win actions

Sometimes the small tweaks lead to the the greatest benefits. The audit will highlight low-hanging fruit - areas where minimal investment, in terms of time and money, can lead to significant improvements. This could be as simple as rephrasing a call-to-action, adjusting the timing of a campaign, or focusing on content types that have previously driven high engagement.

Areas for optimisation and next steps

Beyond the quick fixes, a marketing audit will also lay out a roadmap for more profound and long-term strategic shifts. These recommendations will be based on identifying inefficiencies, redundancies, or misalignments in your current strategy. An audit equips your team with a clear path forward, ensuring your marketing strategies are not just effective for now but are also scalable and sustainable.

Insights into strategic gaps

Every business operates within a dynamic environment, and sometimes, there might be emerging trends or market shifts that open up gaps in your marketing strategy. An audit will provide insights into areas where your business might be lagging or is not fully capitalising on available opportunities. These insights allow you to ensure that your marketing efforts are not just reactive but proactive, aligning seamlessly with broader business objectives and maximising the overall impact.

What is the process?

Decide which audit is best for you

You choose the area of your marketing you'd like us to focus on by filling in the form below. Once you've filled out the form, a consultant will reach out to you within one working day to book in a briefing call so we can fully understand your needs and goals. Once this call has taken place and we've unpacked your audit needs, we'll send you a quote for signing.

Our team will complete the audit

Once the quote has been signed and we have the information and access we need, one of our experienced marketing consultants will spend 20 hours auditing your selected focus area. This may require a follow-up call or email response to answer any questions that come up.

We run through it with you

When the audit is complete, we will arrange a call with you to present the findings back to you. Our marketing consultant will run this call, so you can fire any questions you have at them. We'll then send you an invoice for the work completed.

Which marketing audit should I choose?

CONTENT AUDIT

Choose this audit if you need help identifying gaps within your current content. After examining your existing content and analysing its effectiveness, we will share content recommendations that will answer key challenges from your target audiences.

WEBSITE CRO & UX AUDIT

Choose this audit if you need a comprehensive review of your website's performance. After evaluating our site's usability, design, and overall performance, we will share recommendations to help you maximise user engagement and drive conversions.

EMAIL AUDIT

Choose this audit if you need your existing marketing emails examined to find out what is working and what's not. After looking at subject lines, messaging, and metrics, we will provide recommendations on how to improve your campaigns.

Get started with a marketing audit

Fill out the form below with your details and a consultant will be in touch to book in a briefing call before we get started on your audit.

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