The Motorola Solutions brand is known and respected in a very competitive international marketplace. This notoriety means that huge effort is needed to maintain its position.
With many regional managers having access to regional websites, changes were being made in isolation to constantly improve lead generation.
Whilst great for individual regions, Motorola Solutions required a central management system to advise on SEO best practice and website management to improve global performance.
The Huble Digital team had a target to successfully grow organic traffic year on year by 10%. This target involved the management of 16 websites in 10 different languages.
Extensive research was needed to make sure each website was structured correctly; followed SEO best practice for local keyword terms and phrases; and any fixes can be implemented quickly.
The Motorola Solutions keywords change depending on the location of the search and products available in that region. This requires constant review and keyword analysis of over 7000 keywords in different territories and languages.
We identify the top priorities for the international websites every few weeks.
This involves extensive keyword monitoring to understand which website pages have started to fall down the rankings - be that product-based or region-based. We then investigate the reasons why.
With the help of the Motorola Solutions team, we can make sure key product pages continually improve, or at the least, maintain their search engine ranking performance.
Motorola Solutions needed to maintain competition in key regions and support the sales cycle by having constant visibility in search engine results.
This has been possible by expert website management and maintenance of over 18,000 website pages.
Having a centralised system enables the Motorola Solutions and Huble Digital teams to identify SEO fixes, discuss the best on-page SEO recommendations, fix any redirect chains or broken links and agree on the regional changes needed to help with overall website performance.
Using BrightEdge - an enterprise grade SEO software tool - Huble Digital was able to successfully grow international organic website traffic by 10% year on year.
SEO training was provided to regional managers to ensure best practice SEO consistency.
Regional managers also received training on how to use BrightEdge alongside Adobe Experience Manager (AEM) so that any edits to regional website pages would result in better SEO performance.
Working with the Motorola Solutions Website Analytics team, Huble Digital SEO experts have successfully improved the performance of the Motorola Solutions websites in EMEA, North America, South America and Asia Pacific.
Increase in global yearly organic traffic since May 2015
Increase in organic traffic for main regions every year since 2015
Improvement of the BrightEdge DataCube score since January 2015
"I have worked with Bob and the team at Huble Digital on many occasions and have always found them to be extremely professional. Their knowledge of all things digital is exceptional. They are, without a doubt, an expert in their field, and have the skills to translate the often confusing digital world into simple terms that anyone can understand."
The Huble Digital SEO specialists have been working with Motorola since 2014, first in EMEA, then in North and South America, and more recently adding on Asia Pacific.
The Huble Digital team continually monitored the SEO performance of the global websites, and made regular recommendations to improve.
Creation of unique and targeted content is the new objective as this will continue to boost the SEO performance for Motorola Solutions.