Gnosis is a global company specialising in the manufacture and sale of nutritional ingredients, including probiotics and nutritional yeasts, worldwide.
In late 2018, it became part of the international group Lesaffre. Operating in Europe, Asia, and the United States, Gnosis employs around 300 people and serves 800 customers annually.
Their core mission is to enhance human health and well-being through their biotransformation processes.
Gnosis had three primary objectives:
However, several challenges hindered the smooth response to these objectives:
To tackle these challenges, Huble took a four-pronged approach:
After 6 months of cooperation, with a primary focus on digital process transformation, we collaborated on two agreed-upon projects:
Lead scoring optimisation and process automation for the upcoming Vitafoods event.
The time between trade shows and prospect import to their CRM drastically decreased from an average of 3 months to just 48 hours. Qualification was efficiently executed through marketing automations.
As a result, the Sales team's time spent on filtering event prospects was significantly reduced.