GCPay is a leading provider of cloud-based payment management solutions for the construction industry.
A SaaS company based in Portland, Oregon, GCPay aims to streamline the payment application process and improve transparency between general contractors (GCs) and subcontractors (subs).
Their goal is to eliminate inefficiencies, billing errors, and delays that plague the construction industry.
Seeking to build out an ABM programme to target high-value accounts, generate more inbound leads from their website and content, and improve and optimise current lead nurture processes, GCPay partnered with Huble, a global HubSpot marketing and creative consultancy.
The construction industry has traditionally relied on manual processes and has been slow to adopt SaaS solutions like GCPay. Additionally, GCPay faced strong competition from well-established SaaS giants. The key challenges identified were:
Huble implemented a comprehensive digital marketing strategy to address the challenges faced by GCPay. The key elements of the solution were:
Huble's partnership with GCPay delivered remarkable outcomes, transforming their digital marketing efforts and establishing a strong online presence within the construction industry. Key results include:
Shane and the team at Huble have been an asset to our marketing team, providing valuable marketing insights and services such as content, consulting, paid media, and SEO. They are professional and are always looking to try new ideas to meet our growth targets and have been a pleasure to work with.