While the Everlight Radiology brand is well-known, its new sub-brand, everlearning, needed to stand out on its own. The brand needed a distinct educational identity that could still retain a degree of association with the parent brand.
Another challenge that presented itself was integrating the learning platform, ON24. This presented us with numerous restrictions in terms of design and layout, ultimately affecting the user experience on the HubSpot-hosted web pages. Furthermore, data needed to flow between ON24 and HubSpot to facilitate accurate recording of essential data.
To begin, we developed a unique and attractive brand identity that retained elements of Everlight’s design. This included a new logo, mood board, web page design and design language. We then refined the tone and messaging across all web copy.
Once the brand identity and website were complete, we moved on to stage two — ensuring data flow between HubSpot and ON24.
Our HubSpot Solution Architects worked with both the Everlight team and points of contact at ON24 to develop a custom data flow architecture in two phases that ensured optimal data transfer between the two platforms.
Everlight needed a team that could take their ambitious idea and turn it into a reality. That’s where Huble stepped in.
The everlearning site needed to integrate with ON24 to showcase content while providing automated data for CPD points.
site visits within the first month
views of everlearning HubSpot pages within the first month
contacts flowing through our system architecture
“Huble was the ideal partner for this ambitious project, combining expertise in brand strategy, design, and digital implementation. They encouraged and enabled us to create a compelling everlearning brand identity, bring that to life on HubSpot CMS, and integrate seamlessly with the powerful On24 platform."
The Huble Digital team that made Everlight’s vision of an easy-to-use, attractive learning platform become reality consisted of a variety of our most skilled experts. A complex project like this required many different teams to seamlessly work together across Huble.
Valued team members from Design and Content, Solutions Architects, Web Developers, and Brand and Strategy experts collaborated to create something truly special for our client that will not only support the everlearning brand itself but also impact radiology professionals and patients all around the world.