Bouygues Immobilier, a leading real estate agent and developer, aimed to enhance its digital presence and generate quality leads amidst fierce competition in the evolving Belgian real estate market.

The challenge

With a rapidly growing digital landscape and increasing competition, Bouygues Immobilier faced the challenge of sustaining its digital transition while maximising lead generation for their projects.

The solution

• Targeted social media campaigns: Leveraging Facebook and Instagram to showcase various projects and cater to specific audiences effectively.
• Continuous optimisation: Utilising permanent A/B testing and retargeting campaigns for ongoing improvements and enhanced results.
• Enhanced user experience: Implementing tracking tools on their website to better understand user behaviour, improve comfort, and increase conversion rates.