Huble Digital - Blue Group Case Study

HOW CAN WE...

... generate more leads?

Prior to working with Huble Digital, Blue Group had three websites that were not optimised for lead generation or search engines.

These websites promoted different solutions; there was no unified focus and each website had its own templates and styles.

Blue Group was also looking for support deploying HubSpot’s marketing automation software and integrating it into their existing website set up. This required very specific expertise – but before all of this could take place, the websites needed to be reviewed in line with best practice.

PUTTING...

... Blue Group on the map.

The Huble Digital team started by onboarding HubSpot Marketing Hub. This included creating landing pages, email templates and ensuring the blog was set up correctly.

Having implemented HubSpot, the team then devised a content strategy. This strategy involved high-quality, informative content for every stage of the buyer’s journey to attract people to the website and convert them into leads.

To amplify the website and content further, the team promoted across specific social media channels, amplifying Blue Group’s reach. This resulted in a 180% increase in Twitter followers and generated 237 new contacts via social channels.

"We needed to connect all activities across our website and the business."

Blue Group wanted their three separate websites to be unified and operate as another “member” of the sales team, helping to attract visitors and generate leads to be nurtured.

To achieve this, it needed a marketing automation tool which could synchronise with their then current CRM system, Salesforce, as this would consolidate activities across the organisation.

ONBOARDING...

Through the implementation of HubSpot, facilitated by the implementation team, and the synchronisation of Salesforce and HubSpot, Blue Group had a single version of truth.

As a result, the data flowing between the platforms was always correct and always up-to-date, this would allow Blue Group to run, track and manage campaigns efficiently.

The implementation of HubSpot also allowed Blue Group to streamline website management and editing – their three websites were now unified and acting as an “extended member of the sales team” – as well as improve lead nurturing at every stage of the buyer’s journey through HubSpot’s landing pages, email templates and automation.

SENDING OUT...

5,000+

Lead nurture emails sent out to drive contacts through the buyer journey

Gareth Weaver

Digital Marketing Designer

“I thoroughly enjoy working with Huble Digital: they are extremely responsive, multi-skilled and flexible in their approach, providing assistance and guidance whenever needed. Their knowledge of B2B Marketing is a great asset to our own marketing activity.”

The HubSpot Onboarding team and content experts

The HubSpot Onboarding team helped Blue Group to onboard the platform and get up and running. This involved educating the Blue Group team on how to use the tool and ensure all content that was being put live was optimised correctly.

As Blue Group had three separate websites, the implementation team needed to ensure that landing pages, emails, blogs, web pages and other collateral was branded correctly. From a technology standpoint, the implementation team was also responsible for the synchronisation between HubSpot and Salesforce, as this was crucial for lead management from the outset, ensuring that campaigns and leads were synced across the two.

The HubSpot support team and content team then focused on the creation of website and lead-generation collateral, including: blogs, eBooks, landing pages, lead nurture emails and new web pages.

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