Abbott is one of the world’s leading brands in the development and marketing of medical products.
Abbott Diabetes Care division provides a comprehensive range of blood glucose monitoring systems designed to help people better manage their diabetes.
Abbott faced the challenge of connecting with their target audience and establishing long-term relationships with patients and customers.
Specifically, they aimed to create consumer awareness around the FreeStyle brand and foster a community to encourage brand loyalty.
Additionally, the company wanted to educate diabetes consumers about their products, understand their needs, and generate leads.
Over the course of three years, Huble helped Abbott implement a comprehensive solution to address their challenges:
As a result of these initiatives, Abbott achieved remarkable outcomes, exceeding their set objectives:
These results demonstrated the effectiveness of our approach in enhancing consumer awareness, engagement, and loyalty, positioning them as a leader in diabetes care and management. Moreover, the continuous improvement paths paved the way for sustained success in the competitive market.