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In this article, we'll delve into HubSpot's new pricing model, analyse its key components and explore the implications for businesses of all sizes.

At the end of January 2024, HubSpot announced a significant update to its pricing model, taking effect on March 5, 2024. It’s important to note that this change will not affect existing Hubspot customers.

If you'd like to delve deeper into the nuances of HubSpot's pricing evolution, we recommend listening to the latest episode of the Evolving HubSpot podcast.

In the latest episode, industry experts Matthew Creswick, Daryn Smith, Jessica Packer and MC Bort discuss the reasons behind HubSpot's pricing changes and offer valuable insights into the future of the platform.

Read on to find out more about HubSpot's new pricing model and what it means for HubSpot users.

HubSpot’s new pricing: what’s changing?

HubSpot's new pricing model introduces several changes aimed at enhancing flexibility, accessibility, and value for businesses of all sizes.

Let's delve into the key highlights:

  • Lowering the barrier to entry: Previously, companies had to purchase a certain number of seats in the Sales and Service Hub Professional & Enterprise Tiers, which was often associated with basic fees. However, HubSpot's new pricing model removes this restriction. Now organisations have the flexibility to start with just one seat, so they can tailor their subscriptions to their exact needs and only pay for what they need.

  • Introduction of the Core Seat: A new core seat is introduced, providing users with edit access to all features included in their subscription, including the Smart CRM. This core seat offers a cost-effective solution for managers who need to approve or edit content within the platform.

  • Unlimited, free View-only Seats: HubSpot now offers unlimited view-only seats for non-edit users, enabling businesses to scale their access to the platform as they grow without incurring additional costs.

  • Simplification of starter products: Starter products have been streamlined to a per-user model, with a single seat type: the Core seat. This simplification ensures clarity and ease of use for businesses at the entry level.

Now, let's explore one of the main changes, the introduction of the core seat, in detail to understand the implications for businesses navigating the HubSpot ecosystem.

HubSpot’s introduction of the Core Seat

One of the most significant changes introduced by HubSpot's new pricing model is the introduction of the Core Seat. This seat type is a solution for companies that want more flexibility and cost efficiency for their HubSpot subscriptions.

The Core Seat provides users with editing access to all the features included in their subscription and covers all purchased hubs. This means that users holding a Core Seat have the ability to create, modify, and manage content across various functionalities within the platform. Whether it's crafting compelling marketing campaigns or delivering exceptional customer service, the Core Seat empowers users to leverage HubSpot's full suite of tools with control and efficiency.

Furthermore, the Core Seat serves as a strategic solution for businesses looking to optimise their resource allocation and governance within the HubSpot ecosystem. By consolidating access under the Core Seat framework, organisations can streamline user management, mitigate security risks, and ensure compliance with data governance protocols. This centralised approach not only enhances operational efficiency but also fosters a culture of collaboration and accountability among team members.

As we've explored the main changes, in particular the introduction of the core seat, let's now turn our attention to the broader implications of HubSpot's new pricing model for customers and the market.

Implications for customers and the market

HubSpot's new pricing model has a number of implications for both customers and the wider market landscape.

Let's look at these effects in detail.

Cost savings

The introduction of the Core Seat presents a significant opportunity for businesses to realise substantial cost savings in their HubSpot subscriptions. 

By adopting a more granular approach to user access, organisations can optimise their licence expenditure by precisely allocating seats based on user roles and responsibilities. With the Core Seat providing edit access across all hubs, businesses can strategically manage their user licences, avoiding unnecessary expenses associated with full user licences.

This flexibility enables companies to align their subscription costs more closely with their actual usage, resulting in a leaner and more cost-effective operating model.

Enhanced resource allocation

The differentiation of separate core seats as part of the new pricing model allows for improved resource allocation and a more streamlined content creation processes.

For marketing, for example, this change means that teams can better manage their creative resources, optimise collaboration and improve the quality of content by assigning dedicated Core Seats to their content marketers.

In addition, the separation of user roles promotes clearer accountability and responsibility within the marketing function, leading to more cohesive and effective marketing activities.

Increased flexibility

Seat unbundling represents a change in pricing options and offers companies new flexibility and scalability for their HubSpot subscriptions.

With the removal of minimum seat requirements and base fees, companies are no longer constrained by rigid pricing structures and can tailor their subscriptions to align with their evolving needs. This enhanced flexibility empowers businesses to scale their usage of HubSpot seamlessly, whether they're a growing startup or an established enterprise.

By enabling customers to purchase only the seats they need, HubSpot's new pricing model facilitates greater adaptability and responsiveness to changing business dynamics, driving sustained growth and competitiveness in the market.

Overall, HubSpot's new pricing model marks a new era of cost-effective, flexible and user-centric subscription offerings that enable organisations to unlock new levels of efficiency, innovation and growth in their go-to-market strategies.

Embrace change with a HubSpot partner

HubSpot's introduction of a new pricing model marks a significant shift, offering businesses practical ways to grow and operate more efficiently. 

Whether it's reducing expenses, better organising marketing efforts, or adapting to changing needs, the new pricing model opens up avenues for improvement. By making the most of the Core Seat and its features, businesses can simplify their operations, boost team productivity, and foster innovation. Additionally, the flexibility to purchase only the seats needed, without minimum requirements, allows for scalability and adaptability.

While adjusting to the new model may pose some challenges, the potential for improvement and growth is substantial. By addressing these challenges head-on and taking advantage of the opportunities, businesses can position themselves for success.

Huble Digital is here to support your journey with HubSpot. Whether you're looking for help getting started or need tailored HubSpot services, our team is ready to assist you every step of the way.

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