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Is HubSpot right for you? Are you using it to its full potential?
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Is your tech effectively supporting your sales, marketing and service?
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Know before you invest too much time or money.
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We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.
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Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.
Time’s in short supply these days and nobody wants theirs wasted. Audiences are fed up with irrelevant ads and social media fluff. Your potential clients are craving content that adds value to their lives, answers questions, and helps them take action to fulfil a particular need.
Here’s how to create it:
If you don’t have a detailed idea of who your ideal customers are, your digital content creation will miss the mark. A buyer persona is a semi-fictional representation of your ideal customer that’s based on market research, real data about your existing customers, and some educated guesswork to fill in the traits that make them tick.
Once you know who’s searching for your products and services, creating content that engages prospects at each stage of the buyer’s journey becomes less hit-or-miss and more ‘bullseye!’.
To understand why top-of-funnel (TOF) content is so valuable, you need to know where it fits into the buyer’s journey, which can be broken down into three stages:
First impressions last, so your top-of-funnel (TOF) content needs to be impactful and memorable. It’s your digital foot in the door — a way to entrench your services in the person’s mind before they’ve defined their problem and started to pinpoint potential solutions.
Dave Butterworth is the Managing Director of a real estate agency in Bristol. However, if property sales continue to decline, he won’t be for much longer. In this scenario, the content creator is a vendor of a real estate-specific customer relationship management (CRM) platform that streamlines internal processes for higher property sales.
While Dave suspects that lack of digital transformation is the root cause of flagging sales and strained agents, he will search for answers until he’s validated or convinced otherwise. Dave’s interest is piqued by topics focused on ‘real estate agency growth’, and he’d probably click on the following headlines:
The above messaging is not pushing any particular solution. Instead, it’s inviting Dave to come to his own conclusions.
When you address a customer with respect and the personal touch, they will love it and stick around on your site, share your blog posts on their social network sites, and consider you an expert in thought leadership. — Neil Patel
Think of how often you’ve asked a friend for advice and followed through on their recommendations. That’s the magic of brand advocacy at work in the real world.
Huffington Post defines quality content as informative, interesting, and relevant. Yes, it can be tempting to set your prose free in a maelstrom of flowery language and eloquently veneered descriptions — but honestly, is that what will be of most value to your reader? Probably not.
Well-written, informative content adds value and answers questions, which creates brand authority and nurtures trust, increasing the likelihood of a lead becoming a customer.
As a practitioner of the inbound marketing methodology, Huble Digital can help you craft content that engages leads at all stages of the buyer’s journey. As a full-service digital business consultancy, we understand the crucial role content creation plays in long-term business growth.
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