Automation has been the magic ingredient behind many companies’ marketing success for years. And while automating your marketing tasks may not sound particularly challenging, there is much more to it than just sending out templated emails and bulk-scheduling social media posts.
Marketing Automation effectively takes the “heavy lifting” out of your marketing activities, enabling your marketing team to automate everything from content creation, distribution and personalisation to effective lead nurturing at every stage of the sales funnel. When applied correctly, the benefits of Marketing Automation are almost endless – especially with AI being slowly integrated into the mix.
Marketing Automation might sound like a simple “fix”, but to ensure your marketing efforts bear fruit, it is crucial that your campaign has been thoroughly planned, your tools set up, and tactics deployed correctly.
So, as a beginner, what’s the best way to learn the essentials of Marketing Automation? You might think that the easiest solution would be to just teach yourself, right? After all, there’s so much information available online. However, with so many blogs, lectures, guides and tips available, how do you know which option to choose? Also, when it comes to teaching yourself, things are learnt piecemeal or “as you go”, leaving gaps in your knowledge and causing problems later on!
What problems arise when you try to teach yourself Marketing Automation?
- You are not sure where to begin
While there’s a lot of information online, not all of it will be “accurate” and using resources that are incorrect will lead to you making mistakes. Setting up your Marketing Automation platform and structuring your campaign is difficult – especially if it’s your first time. You want to get your foundation right, so that you avoid problems in the future!
- You might use the wrong tactics
From social media to email, having the right tactics and following best practice is conducive to your success. Every channel is different, so you need to amend your strategies accordingly and what’s considered “best practice” changes over time. If you read old content on a blog or an outdated article on marketing tactics, you might not be following “best practice” and, therefore, not getting the best results.
- You might not be aware of all the latest features your Marketing Automation platform provides
If you want to get the most out of your Marketing Automation software, you need expert guidance. Sure, blogs and guides can teach you the basics, but there are always ways to use your platform more efficiently – and that information might not be shared online.
- You might not measure your ROI correctly – or measure it at all
The tools included within Marketing Automation platforms can provide you with large amounts of data, but how do you know you are analysing it correctly? Most Marketing Automation platforms have an array of tools which you can use to measure the efficacy of your marketing activity but you need to know how to use them.
- You might not be aware of the latest data protection compliance issues
Having a thorough understanding of the latest data protection regulations and compliance rules is fundamental. Regulations such as the GDPR (General Data Protection Regulation) will influence the way in which you use your Marketing Automation platform to engage with prospects. Ignoring these regulations (or just not knowing about them) might result in considerable financial consequences for your company!
All of the above points prove that – even though there is a lot of learning material out there online – it might still be quite tricky for you to get it right when you try to master Marketing Automation all by yourself. Therefore, we’d highly recommend joining a training session with our Marketing Automation experts.
What are the benefits of professional Marketing Automation training in comparison to self-study?
- Find out how to choose the right Marketing Automation platform
There are so many Marketing Automation platforms out there and unless you (or your company) have already chosen/implemented a specific Marketing Automation platform, it might be difficult for you to assess which one is the best fit for your business. Experts can help you to identify which one meets your business’ needs.
- Get a structured introduction to Marketing Automation
You will be able to learn more about setting up your Inbound Marketing campaign and how Marketing Automation can support your lead management and lead nurturing process throughout all three stages of the Inbound cycle.
- Set up your Marketing Automation platform correctly
You will learn how to set up your Marketing Automation platform correctly and use all its features in the most effective way.
- Save time on self-study and research
Rather than spending time online on “learning” how to use your marketing automation platform, you will get your answers immediately and in a structured training session.
- Receive personalised, expert advice
You will be able to ask questions around your specific requirements. Your teachers have the knowledge and experience – make the most of it!
- Measure the success of your campaigns
You won’t see the results of Marketing Automation unless you have a clear strategy and goal in mind. Therefore, you will want to know how to measure the ROI (Return on Investment) of your automated marketing activities. Marketing Automation can be a big investment for your company – so you (and probably your boss too) will want to see the results it brings!
- Ensure your marketing activities are compliant with data regulations
Marketing Automation experts can help you understand who you can and who you can’t email, as well as what data protection regulations you need to be aware of. That way you can ensure you are engaging with leads that are actually interested in hearing from you.
As you can see, you can benefit greatly from having Marketing Automation training – and it will help you to improve your marketing and sales activities!
At The B2B Marketing Lab, we regularly host HubSpot training classes. Our classes are day long sessions that provide you with all the information and skills you need to get started with Marketing Automation and create Inbound Marketing campaigns. Delivered by our HubSpot and Inbound Marketing experts, we can answer any and every question you have – whether general or specific to your business. Upon request, we can also talk about specific topics or elements of the HubSpot tool so you can get the information you need.
With our HubSpot training classes you will acquire the knowledge you need to make Marketing Automation work for you, giving you more time to focus on the more important things such as getting your content out there to generate leads for your business!
If you are interested in finding out more about our HubSpot training courses, or if you would like to register for one of our London-based classes, click on the button below!