I was really pleased to nominate Will, the B2B Marketing Lab’s Science Director for the PRWeek's 29 under 29 award as it gave me the opportunity to credit his outstanding work in developing our offering for our sister company ITPR, an international B2B tech PR and Marketing consultancy.
November was an extraordinary month for The ITPR Group. ITPR was voted the most popular PR agency among tech journalists in PRWeek, we celebrated the successful launch of The B2B Marketing Lab and the announcement of Will’s award ends the month with a bang!
Will’s contribution to the ITPR Group over the last year has been remarkable. The launch of the B2B Marketing Lab would not have been possible without Will’s extensive experience and knowledge.
On top of this, he has been integral in helping us move beyond the ‘dark ages’ of demonstrating PR’s impact simply through rudimentary statistics on media coverage, to instead using a rich level of analytical data from multiple sources, including media statistics, web analytics, social media data and SEO performance figures – and then using the data and analysis to show the tangible and quantifiable link between the PR & Marketing activity and the sales pipeline.
Click here to read the full article in PRWeek, or keep on reading to find out why Will was selected.
Will progressed from junior account executive to board director in just four years. He is in charge of a portfolio of accounts worth £500k in annual revenue.
Since he took responsibility for ITPR Group's business development in April 2010, he has increased monthly qualified leads by 25 per cent.
In the past year, he has grown the agency's pitch success rate to 90 per cent. His marketing activity has also delivered more than £300,000 in fee income.
He has trained the agency in the use of social media, and oversaw the implementation of a measurement mechanism that shows how PR directly drives sales leads.
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