Will Gardiner is announced as one of PRWeek's 29 Under 29!

I was really pleased to nominate Will, the B2B Marketing Lab’s Science Director for the PRWeek's 29 under 29 award as it gave me the opportunity to credit his outstanding work in developing our offering for our sister company ITPR, an international B2B tech PR and Marketing consultancy.

November was an extraordinary month for The ITPR Group. ITPR was voted the most popular PR agency among tech journalists in PRWeek, we celebrated the successful launch of The B2B Marketing Lab and the announcement of Will’s award ends the month with a bang!

Will’s contribution to the ITPR Group over the last year has been remarkable. The launch of the B2B Marketing Lab would not have been possible without Will’s extensive experience and knowledge. 

On top of this, he has been integral in helping us move beyond the ‘dark ages’ of demonstrating PR’s impact simply through rudimentary statistics on media coverage, to instead using a rich level of analytical data from multiple sources, including media statistics, web analytics, social media data and SEO performance figures – and then using the data and analysis to show the tangible and quantifiable link between the PR & Marketing activity and the sales pipeline.