Therefore, it’s important to break down the process into manageable chunks, assigning responsibility for each activity and a deadline to ensure that objectives are met on time. Furthermore, by breaking down the implementation process, you have a top-level view of the entire project that everyone within the business can look to for context and progress.
With a comprehensive HubSpot implementation project plan, everyone has a clear idea of what needs to be done, and potential problems can be flagged early in the implementation process.
There are twelve fundamental steps that must be taken to ensure the onboarding of your HubSpot platform is absolutely perfect – and in line with your requirements, they are:
Building your keyword search terms list
Defining your URLs and structure of your website
Drafting your website copy
Building your Buyer Personas
Developing your content strategy
Defining your goals and getting sales and marketing buy-in
Agreeing on metrics to track performance (KPIs)
Lead stage definitions
Lead capture functionality
Identifying marketing channels
Social media strategy
There’s clearly a lot of work ahead!
Virtual ideas to keep your team connected during COVID-19