B2B Marketing Lab
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B2B Marketing Lab
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How topic clusters generate search engine interest 

As influential search engines alter their algorithms to favour topics rather than keywords, the nature of content is changing.

To stay ahead of competition, businesses must change their approach to content creation and optimisation and move to a ‘topic cluster’ approach, which this guide will walk you through.

Written by Aaron Carpenter, Senior Editor, Huble Digital

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Topic-Clusters

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Show up where your prospects are already  looking

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Stay ahead of competition with smart content 

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Increase leads from target buyers