26.01.2018

Marketing & Growth

HubSpot for Start-ups - HubSpot’s free Marketing & Sales tools

9 min read

Taryn

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Low-cost, scalable, and built for Inbound Marketing – HubSpot is one of the few Marketing Automation software platforms that does it all.

As a newly emerged, fast-growing business in "scale-up" mode - your focus is creating an innovative product or service to meet a particular customer need. But scaling is hard - especially in London which has one of the lowest start-up survival rates in the UK - only 50.1% of companies formed in 2013 lasted three years!

However, those that managed to scale and grow - the 49.9% - have achieved success and continued to develop. London might have one of the lowest start-up survival rates in the UK, but it also has the highest rate of high-growth companies!

With this considered, in order for your start-up to survive, it's not just down to creating an innovative, in-demand product, but also about marketing it and managing the sales enquiries you receive once it enters the marketplace. You need to generate revenue to grow the business. 

But the thing is that most start-ups operate on a shoestring budget, and with the huge focus on product development; little time is spent marketing. At most, the start-up might have a LinkedIn profile and Twitter page, but definitely no dedicated resource.

You might be in this position.

The value marketing can bring to your business is tremendous if done correctly, but other than small-scale marketing activities, managed by your team of developers who wear many hats and are not marketers by trade, you may not have time for anything else. Once your product is live and starts generating interest, you will need a cost-effective solution that can help you manage your website and your marketing efforts.

Enterprise-grade solutions are out of the question. Not only are they expensive and difficult to set up out of the box, but also come with solutions your team does not need right now. There's no point in purchasing a Ferrari just to go and grab some milk 50 yards down the road. You want a solution that will meet your business’ needs and can be expanded later down the line. Surely there’s a solution?

There is. It's called HubSpot.

HubSpot offers free marketing and sales tools that provide you with the means to scale up your marketing and sales activity, reduce the time you spend on activities through automation, and streamline your sales cycle.

Collectively, HubSpot’s free marketing and sales tools are referred to as the HubSpot Growth Stack - a series of tools that all come together to help you market and sell effectively.

Within the HubSpot Growth Stack, you have:

HubSpot Marketing Free

Imagine knowing what every lead does before and after they fill out a form?

With HubSpot Marketing Free, you have all the tools you need to generate, track and manage your leads: forms help you to generate leads, contact activity and contact management helps you to keep up to date and populate contact records automatically, and the lead analytics dashboard provides you with an overview of your lead generation activity.

HubSpot Marketing Free provides:

  • Lead analytics dashboard

  • Lead flows

  • Collected forms

  • Contact activity

  • Contact management

  • Contact & company insights

 

HubSpot Sales Hub

Stop wasting time and start generating revenue for your start-up!

After generating all those leads, how do you engage with them? Chances are, you don’t have a dedicated sales team to follow up with your leads and manually contacting each one just isn’t feasible.

However, HubSpot’s Sales Hub can help. Rather than waste time at every stage of the sales funnel, you can use HubSpot’s Sales Hub to automate engagement with your leads without being impersonal. You can personalise your outreach to your leads and ensure that the right emails and reminders are delivered at the right time. The tool will also tell you the second a lead opens an email, making it easy for you to identify which leads are interested and to follow up.

Finally, HubSpot’s Sales Hub allows you to manage your sales pipeline and clearly visualise deals in progress and sales you have secured, so you can see how well you are performing.

So rather than chasing cold leads and wasting time, start closing deals and generating revenue.

HubSpot Sales Hub has the following features:

  • Gmail and Outlook intergration

  • Contact management

  • Contact & company insights

  • Companies

  • Deals

  • Tasks

  • Email scheduling

  • Email tracking & notifcations

  • Email templates

  • Documents

  • Calling

  • Meetings

  • Canned snippets

  • Reporting

HubSpot CRM Free

Track, manage and nurture your leads with ease.

Keeping track of all those fresh new leads and keeping them interested in your start-up’s product is going to be difficult without a CRM to manage the process. Not to mention the fact you don’t have a dedicated sales team to pick up any of the subsequent lead nurturing activity.

You need to sell. So why not make it easy for yourself? You don’t need Excel spreadsheets or individual tools to help you keep in touch with prospects and nurture them through to a sale. You need HubSpot CRM Free.

With HubSpot’s free CRM, you can automate all the arduous and repetitive sales tasks, such as data entry, and spend more time nurturing and engaging with prospects. The platform will automatically log customer interactions - whether it’s an email, social media post or phone call. You’ll also get all the information about your leads in one place, with a clear timeline of events showing you the relationship they have with your business.

Finally, with the sales dashboard, you can get an ‘up-to-the-minute’ view of your sales activity, including deals won and lost, appointments, contracts and performance against goals set.

HubSpot’s free CRM includes:

  • Contact management

  • Contact & company insights

  • Gmail & outlook integration

  • Deals

  • Tasks

  • Companies

  • Lead analytics dashboard

  • Collected forms

  • Lead flows

  • Contact activity

  • Email scheduling

  • Email tracking notifications

  • Email templates

  • Documents

  • Calling

  • Meetings

All of these tools are free - yes - but they can also grow as and when your business’ requirements do. HubSpot’s Growth Stack is designed to help your start-up to scale its marketing and sales activity, as well as benefit from a series of powerful tools all located in one place.

HubSpot for start-ups means no more disconnected reporting, and no more managing separate tools.

It’s time to empower your start-up.

Considering HubSpot for your business but not sure of where to start?

Click here to get in touch and find out how we can help you.

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