31.10.2022

Marketing & Growth

Enterprise website development that unlocks next-level growth

7 min read

Verity

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Robust code. Expert strategy. Built to scale. Learn about Huble’s website offering, including our new framework for building powerful, agile, and easy-to-use websites.

We’ve just launched a new website offering. Along with expert website consulting, our offering now includes permanent access to our proprietary website framework. A framework that’s so advanced, we’re only making it available to our customers.

But how does our new website offering improve upon the old one? After all, Huble has had great success building and optimising hundreds of high-performing websites for clients across multiple industries. 

Here’s why we developed a whole new code base for building websites

While we’re proud of our websites, we found that the available website frameworks couldn’t meet the demands faced by enterprise-level organisations. Available systems, while powerful, failed the ease of use test and our clients often required additional coding support to update their websites. 

This is an untenable situation for any company that values agility and keeping pace with market shifts. Providing delightful customer experiences, for instance, is already like trying to hit a moving target. On top of this, customer preferences and expectations frequently change. The buyer’s journey can always be optimised. And new website features are constantly being developed. 

To remain agile, websites need to be flexible and easy to update. Data-generation tools are another important element that, when set up correctly, enable you to experiment, optimise, and ultimately improve your website. But this is only possible with a system that makes it easy to capitalise on insights derived from data. 

At the same time, websites need a sophisticated and robust core that enables you to execute the strategies of multiple departments. This is because, from sales and marketing to hiring candidates, your website is an extension of many business functions. If your website can’t empower these business functions, then it cannot help you unlock your next level of growth. 

While we could solve these challenges using existing frameworks, none matched the level of agility required by enterprise businesses. If something desperately needs updating, you should be able to do it yourself — without needing to book time with developers. 

So we built our own framework. 

Built to scale: Introducing Huble's new website framework

Our new web-building framework is a highly versatile HubSpot theme featuring a set of modules, templates, style settings, and global content created by best-in-class developers and designers. From a developer perspective, we focused on writing a clean and concise code base. This ensures fast load times and that the framework can be easily maintained and scaled according to the needs of our clients. Our designs were as meticulously crafted, meaning that whatever creative choices you make, you’ll end up with a beautiful website.

Our main priority was to develop a powerful and intuitive enterprise website framework that can be used by multiple stakeholders, regardless of their technical expertise. The result can be summed up in one word: ease. As in, ease of use, ease of customisation, and ease of updating. This ease extends to technical users who, if they want to dig into the code, will find a robust, easy-to-read, and well-architected codebase — a dream for any developer.  

 

The benefits of using our framework include:

  • Easier editing processes for content creators and marketers (no coding required)

  • Intuitive page editor with drag-and-drop functionality

  • Huble custom-coded modules — powerfully built and easy to use

  • Extensive multi-language support

  • Clean, industry-leading, and modern coding standards

  • Fit for purpose theme controls, tailored to your corporate identity

  • Responsive design that accommodates multiple device types

  • A/B testing and smart content functionality to allow for future optimisation

  • Ability to integrate CRM, product, and external data sets to provide a powerful, smart, and tailored web experience

  • SEO optimisation to ensure that your website ranks in search results

Having the right code base is only the first step in building a revenue-generating website. The second step involves best-practice execution in multiple areas including copy and design, SEO, user experience, lead generation, and brand positioning. That’s where our consulting team fits into the picture.

Expert consulting for world-class enterprise websites

As a part of our website offering, we provide a tailored package of consulting services to help your website meet and exceed your business goals. Consultancy is provided by Huble specialists who ensure your website performs across the whole buyer’s journey. 

To build a website that embodies who you are, we aim to become part of your team to truly understand your brand. After a series of information-gathering workshops, we deliver an extensive website strategy that is based on your unique requirements. We don’t stop there. Our experts can either execute the developed strategy, or we can support your teams to build a website that accommodates the full customer lifecycle.

Our expertise includes: 

  • UX design

  • Front-end development

  • Copywriting & editing

  • Sales strategy

  • Marketing strategy

  • Back-end development and integrations

  • SEO 

Why our web development offering combines product and service

When it comes to developing enterprise websites, we’ve found that the best way to drive customer success is to combine product (our proprietary framework) with service (expert consulting). This way, we can guarantee that service delivery is guided by strategy and best practice execution at every level of the build. 

Our web dev and consulting teams work closely together to learn about your challenges and find solutions — these could be elegant fixes we discovered from working with other companies or complex solutions that require custom coding. This collaboration between our teams is critical to building next-generation websites.

Take the pain out of building, maintaining, and optimising a high-performing website

Huble’s new website offering provides the strategy and execution needed to create websites that are as powerful as they are easy to use. 

Wondering if we’re the right partner to help you unlock your next level of growth? As a first step, why not sign up for a complimentary website audit? After performing our audit, we’ll share a video unpacking what we would do to improve your website. 

If you’d like to learn more about our website offering, book a meeting with one of our consultants. We’ll talk about how we can tailor our website offering to meet your business needs. 

Book a free SEO audit

Your website is your most valuable sales and marketing tool, so it needs to be as optimised as it can be. Uncover opportunities to boost your rankings with a free SEO audit.

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