S1. Ep 1 Yaniv Siegel: Video marketing and bouncing back from failed start-ups

Yaniv Siegel, EMEA Sales & Partnerships at Vidyard, joins us to discuss how brands should approach video marketing for Inbound success. We also discuss founding companies and why they typically succeed or fail.

S1. Ep 2 Scott Gray: Why adding a strategist to a digital project increases the chance of success

Scott Gray, Experience Director at Virgin Active South Africa, joins us to discuss digital product, design, and user experience. With 20+ years of experience, we look at the value strategists can bring to digital projects.

S1. Ep 3 Olivia Kirwan: How a structured sales programme leads to digital success

Olivia Kirwan, Strategic Channel Account Manager at HubSpot, joins us to discuss how to succeed in sales. We dive into the mental barriers salespeople have to overcome to succeed and actionable strategies to help you plan for success.

S1. Ep 4 Kareem Mostafa: How bundling services with digital product is important

Kareem Mostafa, Co-Founder and CEO of Tribetactics, joins us to discuss content marketing strategies and tips to founding a business. We also discuss how bundling services with digital product is important for businesses.

S1. Ep 5 Declan Hollywood: Using digital to improve customer experience

Declan Hollywood, Chief Growth Officer at 10X, joins us to discuss leadership, getting your company values baked into your digital projects and actionable strategies to get closer to your customer.

S1. Ep 6 Ben Johnson: The role trust plays in digital success

Ben Johnson, General Manager at Dicker Data, joins us to discuss the role that it plays in digital projects. We dive into how empowering teams and allowing them to be part of the company's wider mission is critical for gaining long-serving employees and getting the most out of your team.

S1. Ep 7 Charles McKay: Why vector alignment is key for digital transformation

Charles McKay, CEO and Founder at Synx, joins us to discuss the role vector alignment plays in digital success. Working as a technical consultant for over 10 years, his mission is to make digital marketing simple consulting clients across B2B software, property and technology.

S1. Ep 8 Mark Ackers & Richard Smith: Using technology and coaching to boost sales

In this double episode, Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract join us to discuss the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching.

S1. Ep 9 Lucien O'Donoghue: Navigating start-ups and breaking into the App Marketplace

Lucien O’Donoghue, CEO and Founder of fitness app Projekt, and now Squaddy, joins us discuss start-ups, building a business around passion, and learnings of when to mothball a business plan.

S1. Ep 10 Alice O' Ferrall: Social media tactics and how to work with agencies in a sustainable way

Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, joins us to discuss social media strategies across B2C and B2B and how to work with agencies in a sustainable way. With 20+ years of marketing experience at Ogilvy and WWF, Alice shares learnings from working on large scale global communications.

S1. Ep 11 Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive results

Joe Legate, Head of Growth and Engagement at Mobilise, joins us to discuss what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.

S1. Ep 12 Leah Pincsak: Design strategy and how to approach creative within your company

Leah Pincsak, Senior Creative Director at Atlassian, joins us to discuss Atlassian’s approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative process to manage the creatives and enable collaboration.

S1. Ep 13 Hadar Sabag: Storytelling and the importance of having a narrative in your marketing

Hadar Sabag, Senior Product Marketing Manager at Monday.com, joins us to discuss the importance of having a narrative in your marketing, how B2B marketing needs to follow the same human approaches as B2C, as well as how she's managed to stop using email altogether.

S1. Ep 14 Keith Waitt: Digitalising and commercialising traditional service offerings

Keith Waitt, Senior Head of Sales and Distribution at CFA Institute joins us to discuss digitalising traditional services, adapting business models for changing consumption habits, and structuring sales and distribution channels.

S1. Ep 15 Wendy McEwan: Using customer experience to build a brand

Wendy McEwan joins us to discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategies.

S1. Ep 16 Graham Deneys: The VS episode - long vs short-termism, strategy vs tactics, top vs bottom of the funnel

Graham Deneys who is the Group Strategy Director at Carat joins us to discuss the importance of pairing your marketing tactics with a strategy and how to get it right, issues caused by the obsession with return on investment, and the process of measuring and budgeting for marketing through a concept called ESOV.

S1. Ep 17 Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach

Phoebe Scott who is the Global Director, CRM at Avison Young joins us to discuss how Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company

S1. Ep 18 Vishesh Singhal & Siddharth Garg: Building applications on top of CRM's — Taking an integration first approach

 Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles join us to discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.

S1. Ep 19 Patrick Burns: Your learning tactics need to keep up with your innovation strategy

Patrick Burns who is the Sales Director at EdCast joins us to discuss the importance of getting your sales methodology defined and leadership style right before selecting digital technology and how learning sets sales teams up for success

S1. Ep 20 Christopher Mills: The importance of partnerships and using them to grow user adoption

Christoper Mills who is the Co-Founder of a start-up called Paper video joins us to discuss his experience on how important it is to use user-generated content to increase user adoption and we also discuss how using partnerships enables user adoption.

S1. Ep 21 Kyle Tate: Developing a sales coaching culture and mindset

Kyle Tate, who is the Sales Development Program Manager at DocuSign joins us to discuss sales development, tips to improve your XDR team and how to effectively question for coaching. 

S1. Ep 22 George Yaryura: The influence of technology on consumer behaviour

George Yaryura who is the Chief Marketing Officer at Planet Smart City joins us to discuss his experience in telecommunications, the payments industry, development, and what the future holds for the technology industry. 

S2. Ep 1 Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs

Jeremiah Runser who is the  Marketing Manager at GCPay joins us to discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.

S2. Ep 2 Mark McCarthy: Going Beyond

Mark McCarthy who is the Director of Operational Customer Experience at Katapult joins us to share his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot. 

S2. Ep 3 Jared Carneson: Web3 and its impact on the digital world

Jared Carneson who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard join us to discuss all things digital and dove deeper into what Web3 will look like in the future

S2. Ep 4 Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie

Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical, joins us to discuss enterprise e-commerce as well as e-commerce that touches both the physical environment and the digital environment.

S2. Ep 5 MJ Khan: Growing the largest LinkedIn presence in Southern Africa

MJ Khan, who is the Head of Group Digital Communications at Sasol, joins us to discuss how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting.

S2. Ep 6 Whizz-Kidz & Recite Me: Pioneers for accessibility for all

This episode we did things a little differently and highlighted two organisations that are close to our hearts at Hube Digital. 

Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and in this episode, we are joined by Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. 

S2. Ep 7 Maya Moufarek: The importance of investing in branding

Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube, joins us to discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strategy, and the concept of a data vault - the answer to privacy in today's privacy-obsessed world.

S2. Ep 8 David Hooker: Creating content that truly adds value

David Hooker, who is the Brand Lead at Printify, joins us to discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great presentation, and more.

S2. Ep 9 Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda

Gihan Hyde, CEO and Founder of Communique, joins us to discuss the role of the tech sector and CRM in driving a sustainability agenda to save our people and our planet, companies who are driving an effective sustainability agenda, as well as what companies can do to improve the way they communicate their ESG initiatives.

S2. Ep 10 Rebecca Geier: Saying no in order to grow

Rebecca Geier, CMO at Monolith AI, joins us to discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust.

S2. Ep 11 Malcolm King: All great creative work makes you a little scared

Malcolm King, Creative Director here at Huble, joins us to discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative space.

S2. Ep 12 Amsal Alihodzic: Approach the world as an explorer

Amsal Alihodzic, the Global Head of Marketing for DQS, joins us to discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.

S2. Ep 13 Season Finale: 2022 Digital Surfing Highlights

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!

Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith

S3. Ep 1 Nikki Piper: Innovation and adapting to change in digital

Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.

In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than relying on manpower alone, and how technologies like AI will shape the future of customer experience.

It’s Nikki Piper!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

S2. Ep 13 Season Finale: 2022 Digital Surfing Highlights

Daryn Smith shares some key highlights from the past year!

Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith

S3. Ep 1 Nikki Piper: Innovation and adapting to change in digital

Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.

In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than relying on manpower alone, and how technologies like AI will shape the future of customer experience.

It’s Nikki Piper!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

S3. Ep 2 Annabelle Taylor: The importance of personalisation in lead nurturing

Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.

In this episode, we focus on the similarities in marketing the recruitment and real estate industries, her approach to lead nurturing for them, the importance of personalising your lead nurturing efforts, and which elements to include in lead nurturing campaigns.

It’s Annabelle Taylor!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

S3. Ep 3 Rowan Reid: Adapting to technological innovation

 Rowan Reid, the Chief Information & Technology Officer here at Huble.

With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today.

This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO standards, and his views on the advancements in artificial intelligence and ChatGPT.

S3. Ep 4 Tyler Vaughn: Change management of non-tech savvy users

Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.

With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration.

This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a training culture for distributed teams, and how as an introvert with anxiety, he still managed to succeed in client-facing roles.

S3 Ep 5 Kostas Giannoukaris: The SEM landscape in 2023

Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.

Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton.

After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company through its evolution into Huble after its merger with MPULL in 2020.

In this episode, Kostas and Daryn chat about managing client expectations for SEM, his expectations on paid media spend and activity in 2023, and what the effects of Google Privacy Sandbox will be on tracking via cookies and SEM.

S3 Ep 6 Irina Chuchkina: How to steal like an artist

Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.

An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia.

A globe trotter, Irina is currently living in the UK, her 6th country. While living in Singapore, she launched the Singapore Fintech Club, and she has diverted her social addiction to LinkedIn and other professional networks.

In this episode, Irina and Daryn chat about how the book “Steal Like an Artist” by Austin Kleon helped her elevate her standards through its suggestion of surrounding oneself with good sources of inspiration and intentionally exposing oneself to great things, how some of the best agencies have mastered the art of stealing or being inspired by successful campaigns, and how adding one's personality and value is essential for the principle to be successful.

S3 Ep 7 Peter Stojanovic: Navigating the challenges of AI

Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.

A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership.

Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Facebook, as well as chief information and technology officers of some of the largest organisations globally. He also supports Sky News in its election coverage reports.

In this episode, Peter and Daryn chat about all things AI, including how alongside climate change, it is the greatest current challenge facing mankind, the ethical issues AI raises, and the role of government and politicians in the regulation of AI.

S3 Ep 8 Jess Gamble: The state of marketing trends

Jess and Daryn chat about everything from what makes a good manager, the importance of personalisation and creating tailored experiences in marketing, the evolution of influencer marketing and how it’s all about trust, and why you need good moderation when creating communities around your products or services.

S3 Ep 9 Alex Gyllstrom: Setting your website project up for success

Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.

Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as TV, digital content, and video production.

In this episode, Daryn and Alex chat about transitioning from journalism to marketing, making your passion your career without killing the passion, making a website project successful, and maintaining a website post-initial go-live.

S3 Ep 10 Ralf Paschen: The importance of high-quality leads

Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.

Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a product, the art of selling it to the market, and effectively marketing it to the right audience with the right message.

In this episode, Daryn and Ralf chat about the importance of generating high-quality leads and shared pipelines, how AI will impact the world of marketing, and evolving & measuring the impact of one's content strategies.