Listen to Digital Surfing - the podcast all about digital transformation and how to ride the wave of a career in digital business. In each episode, Daryn Smith interviews digital leaders about digital projects they’ve worked on including the highs, lows and tactics learned throughout their career. See the full library of episodes below.
Yaniv Siegel, EMEA Sales & Partnerships at Vidyard, joins us to discuss how brands should approach video marketing for Inbound success. We also discuss founding companies and why they typically succeed or fail.
Scott Gray, Experience Director at Virgin Active South Africa, joins us to discuss digital product, design, and user experience. With 20+ years of experience, we look at the value strategists can bring to digital projects.
Olivia Kirwan, Strategic Channel Account Manager at HubSpot, joins us to discuss how to succeed in sales. We dive into the mental barriers salespeople have to overcome to succeed and actionable strategies to help you plan for success.
Kareem Mostafa, Co-Founder and CEO of Tribetactics, joins us to discuss content marketing strategies and tips to founding a business. We also discuss how bundling services with digital product is important for businesses.
Declan Hollywood, Chief Growth Officer at 10X, joins us to discuss leadership, getting your company values baked into your digital projects and actionable strategies to get closer to your customer.
Ben Johnson, General Manager at Dicker Data, joins us to discuss the role that it plays in digital projects. We dive into how empowering teams and allowing them to be part of the company's wider mission is critical for gaining long-serving employees and getting the most out of your team.
Charles McKay, CEO and Founder at Synx, joins us to discuss the role vector alignment plays in digital success. Working as a technical consultant for over 10 years, his mission is to make digital marketing simple consulting clients across B2B software, property and technology.
In this double episode, Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract join us to discuss the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching.
Lucien O’Donoghue, CEO and Founder of fitness app Projekt, and now Squaddy, joins us discuss start-ups, building a business around passion, and learnings of when to mothball a business plan.
Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, joins us to discuss social media strategies across B2C and B2B and how to work with agencies in a sustainable way. With 20+ years of marketing experience at Ogilvy and WWF, Alice shares learnings from working on large scale global communications.
Joe Legate, Head of Growth and Engagement at Mobilise, joins us to discuss what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.
Leah Pincsak, Senior Creative Director at Atlassian, joins us to discuss Atlassian’s approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative process to manage the creatives and enable collaboration.
Hadar Sabag, Senior Product Marketing Manager at Monday.com, joins us to discuss the importance of having a narrative in your marketing, how B2B marketing needs to follow the same human approaches as B2C, as well as how she's managed to stop using email altogether.
Keith Waitt, Senior Head of Sales and Distribution at CFA Institute joins us to discuss digitalising traditional services, adapting business models for changing consumption habits, and structuring sales and distribution channels.
Wendy McEwan joins us to discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategies.
Graham Deneys who is the Group Strategy Director at Carat joins us to discuss the importance of pairing your marketing tactics with a strategy and how to get it right, issues caused by the obsession with return on investment, and the process of measuring and budgeting for marketing through a concept called ESOV.
Phoebe Scott who is the Global Director, CRM at Avison Young joins us to discuss how Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company
Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles join us to discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.
Patrick Burns who is the Sales Director at EdCast joins us to discuss the importance of getting your sales methodology defined and leadership style right before selecting digital technology and how learning sets sales teams up for success
Christoper Mills who is the Co-Founder of a start-up called Paper video joins us to discuss his experience on how important it is to use user-generated content to increase user adoption and we also discuss how using partnerships enables user adoption.