Huble Digital - Digital Surfing Podcast

Welcome to the show

S1. Ep 1 Yaniv Siegel: Video marketing and bouncing back from failed start-ups

Yaniv Siegel, EMEA Sales & Partnerships at Vidyard, joins us to discuss how brands should approach video marketing for Inbound success. We also discuss founding companies and why they typically succeed or fail.

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S1. Ep 2 Scott Gray: Why adding a strategist to a digital project increases the chance of success

Scott Gray, Experience Director at Virgin Active South Africa, joins us to discuss digital product, design, and user experience. With 20+ years of experience, we look at the value strategists can bring to digital projects.

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S1. Ep 3 Olivia Kirwan: How a structured sales programme leads to digital success

Olivia Kirwan, Strategic Channel Account Manager at HubSpot, joins us to discuss how to succeed in sales. We dive into the mental barriers salespeople have to overcome to succeed and actionable strategies to help you plan for success.

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S1. Ep 4 Kareem Mostafa: How bundling services with digital product is important

Kareem Mostafa, Co-Founder and CEO of Tribetactics, joins us to discuss content marketing strategies and tips to founding a business. We also discuss how bundling services with digital product is important for businesses.

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S1. Ep 5 Declan Hollywood: Using digital to improve customer experience

Declan Hollywood, Chief Growth Officer at 10X, joins us to discuss leadership, getting your company values baked into your digital projects and actionable strategies to get closer to your customer.

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S1. Ep 6 Ben Johnson: The role trust plays in digital success

Ben Johnson, General Manager at Dicker Data, joins us to discuss the role that it plays in digital projects. We dive into how empowering teams and allowing them to be part of the company's wider mission is critical for gaining long-serving employees and getting the most out of your team.

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S1. Ep 7 Charles McKay: Why vector alignment is key for digital transformation

Charles McKay, CEO and Founder at Synx, joins us to discuss the role vector alignment plays in digital success. Working as a technical consultant for over 10 years, his mission is to make digital marketing simple consulting clients across B2B software, property and technology.

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S1. Ep 8 Mark Ackers & Richard Smith: Using technology and coaching to boost sales

In this double episode, Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract join us to discuss the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching.

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S1. Ep 9 Lucien O'Donoghue: Navigating start-ups and breaking into the App Marketplace

Lucien O’Donoghue, CEO and Founder of fitness app Projekt, and now Squaddy, joins us discuss start-ups, building a business around passion, and learnings of when to mothball a business plan.

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S1. Ep 10 Alice O' Ferrall: Social media tactics and how to work with agencies in a sustainable way

Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, joins us to discuss social media strategies across B2C and B2B and how to work with agencies in a sustainable way. With 20+ years of marketing experience at Ogilvy and WWF, Alice shares learnings from working on large scale global communications.

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S1. Ep 11 Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive results

Joe Legate, Head of Growth and Engagement at Mobilise, joins us to discuss what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.

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S1. Ep 12 Leah Pincsak: Design strategy and how to approach creative within your company

Leah Pincsak, Senior Creative Director at Atlassian, joins us to discuss Atlassian’s approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative process to manage the creatives and enable collaboration.

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S1. Ep 13 Hadar Sabag: Storytelling and the importance of having a narrative in your marketing

Hadar Sabag, Senior Product Marketing Manager at Monday.com, joins us to discuss the importance of having a narrative in your marketing, how B2B marketing needs to follow the same human approaches as B2C, as well as how she's managed to stop using email altogether.

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S1. Ep 14 Keith Waitt: Digitalising and commercialising traditional service offerings

Keith Waitt, Senior Head of Sales and Distribution at CFA Institute joins us to discuss digitalising traditional services, adapting business models for changing consumption habits, and structuring sales and distribution channels.

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S1. Ep 15 Wendy McEwan: Using customer experience to build a brand

Wendy McEwan joins us to discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategies.

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S1. Ep 16 Graham Deneys: The VS episode - long vs short-termism, strategy vs tactics, top vs bottom of the funnel

Graham Deneys who is the Group Strategy Director at Carat joins us to discuss the importance of pairing your marketing tactics with a strategy and how to get it right, issues caused by the obsession with return on investment, and the process of measuring and budgeting for marketing through a concept called ESOV.

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S1. Ep 17 Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach

Phoebe Scott who is the Global Director, CRM at Avison Young joins us to discuss how Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company

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S1. Ep 18 Vishesh Singhal & Siddharth Garg: Building applications on top of CRM's — Taking an integration first approach

Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles join us to discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.

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S1. Ep 19 Patrick Burns: Your learning tactics need to keep up with your innovation strategy

Patrick Burns who is the Sales Director at EdCast joins us to discuss the importance of getting your sales methodology defined and leadership style right before selecting digital technology and how learning sets sales teams up for success

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S1. Ep 20 Christopher Mills: The importance of partnerships and using them to grow user adoption

Christoper Mills who is the Co-Founder of a start-up called Paper video joins us to discuss his experience on how important it is to use user-generated content to increase user adoption and we also discuss how using partnerships enables user adoption.

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S1. Ep 21 Kyle Tate: Developing a sales coaching culture and mindset

Kyle Tate, who is the Sales Development Program Manager at DocuSign joins us to discuss sales development, tips to improve your XDR team and how to effectively question for coaching.

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S1. Ep 22 George Yaryura: The influence of technology on consumer behaviour

George Yaryura who is the Chief Marketing Officer at Planet Smart City joins us to discuss his experience in telecommunications, the payments industry, development, and what the future holds for the technology industry.

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S2. Ep 1 Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs

Jeremiah Runser who is the Marketing Manager at GCPay joins us to discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.

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S2. Ep 2 Mark McCarthy: Going Beyond

Mark McCarthy who is the Director of Operational Customer Experience at Katapult joins us to share his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot.

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S2. Ep 3 Jared Carneson: Web3 and its impact on the digital world

Jared Carneson who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard join us to discuss all things digital and dove deeper into what Web3 will look like in the future

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S2. Ep 4 Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie

Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical, joins us to discuss enterprise e-commerce as well as e-commerce that touches both the physical environment and the digital environment.

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S2. Ep 5 MJ Khan: Growing the largest LinkedIn presence in Southern Africa

MJ Khan, who is the Head of Group Digital Communications at Sasol, joins us to discuss how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting.

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S2. Ep 6 Whizz-Kidz & Recite Me: Pioneers for accessibility for all

This episode we did things a little differently and highlighted two organisations that are close to our hearts at Hube Digital.

Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and in this episode, we are joined by Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer.

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S2. Ep 7 Maya Moufarek: The importance of investing in branding

Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube, joins us to discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strategy, and the concept of a data vault - the answer to privacy in today's privacy-obsessed world.

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S2. Ep 8 David Hooker: Creating content that truly adds value

David Hooker, who is the Brand Lead at Printify, joins us to discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great presentation, and more.

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S2. Ep 9 Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda

Gihan Hyde, CEO and Founder of Communique, joins us to discuss the role of the tech sector and CRM in driving a sustainability agenda to save our people and our planet, companies who are driving an effective sustainability agenda, as well as what companies can do to improve the way they communicate their ESG initiatives.

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S2. Ep 10 Rebecca Geier: Saying no in order to grow

Rebecca Geier, CMO at Monolith AI, joins us to discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust.

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S2. Ep 11 Malcolm King: All great creative work makes you a little scared

Malcolm King, Creative Director here at Huble, joins us to discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative space.

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S2. Ep 12 Amsal Alihodzic: Approach the world as an explorer

Amsal Alihodzic, the Global Head of Marketing for DQS, joins us to discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.

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Huble Podcast

DIGITAL SURFING

Welcome to the show

S1. Ep 1 Yaniv Siegel: Video marketing and bouncing back from failed start-ups

S1. Ep 2 Scott Gray: Why adding a strategist to a digital project increases the chance of success

S1. Ep 3 Olivia Kirwan: How a structured sales programme leads to digital success

S1. Ep 4 Kareem Mostafa: How bundling services with digital product is important

S1. Ep 5 Declan Hollywood: Using digital to improve customer experience

S1. Ep 6 Ben Johnson: The role trust plays in digital success

S1. Ep 7 Charles McKay: Why vector alignment is key for digital transformation

S1. Ep 8 Mark Ackers & Richard Smith: Using technology and coaching to boost sales

S1. Ep 9 Lucien O'Donoghue: Navigating start-ups and breaking into the App Marketplace

S1. Ep 10 Alice O' Ferrall: Social media tactics and how to work with agencies in a sustainable way

S1. Ep 11 Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive results

S1. Ep 12 Leah Pincsak: Design strategy and how to approach creative within your company

S1. Ep 13 Hadar Sabag: Storytelling and the importance of having a narrative in your marketing

S1. Ep 14 Keith Waitt: Digitalising and commercialising traditional service offerings

S1. Ep 15 Wendy McEwan: Using customer experience to build a brand

S1. Ep 16 Graham Deneys: The VS episode - long vs short-termism, strategy vs tactics, top vs bottom of the funnel

S1. Ep 17 Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach

S1. Ep 18 Vishesh Singhal & Siddharth Garg: Building applications on top of CRM's — Taking an integration first approach

S1. Ep 19 Patrick Burns: Your learning tactics need to keep up with your innovation strategy

S1. Ep 20 Christopher Mills: The importance of partnerships and using them to grow user adoption

S1. Ep 21 Kyle Tate: Developing a sales coaching culture and mindset

S1. Ep 22 George Yaryura: The influence of technology on consumer behaviour

S2. Ep 1 Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs

S2. Ep 2 Mark McCarthy: Going Beyond

S2. Ep 3 Jared Carneson: Web3 and its impact on the digital world

S2. Ep 4 Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie

S2. Ep 5 MJ Khan: Growing the largest LinkedIn presence in Southern Africa

S2. Ep 6 Whizz-Kidz & Recite Me: Pioneers for accessibility for all

S2. Ep 7 Maya Moufarek: The importance of investing in branding

S2. Ep 8 David Hooker: Creating content that truly adds value

S2. Ep 9 Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda

S2. Ep 10 Rebecca Geier: Saying no in order to grow

S2. Ep 11 Malcolm King: All great creative work makes you a little scared

S2. Ep 12 Amsal Alihodzic: Approach the world as an explorer

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