HUBLE - we do the creative thing

But our content and design teams get the best results working together

Our design and content teams provide a holistic solution that addresses the emotional and functional needs of customers and businesses.

From live streaming sports games in UHD to transporting huge amounts of data, Caton offers a complex array of products that apply to multiple technical use cases. Our website designs and user flow mapping account for these different use cases and aim to create delightful user experiences and a seamless buyer’s journey.

A key part of this project was to create a consistent visual language for Caton’s brand and website. We also worked with our development team to design customisable drag-and-drop website modules, empowering Caton to easily update their website without third-party support.

Positively disruptive

Cutting-edge. Expert. Global. Caton is many things but primarily they are positively disruptive. Our branding and website designs reflect this through bold and playful use of colour, bespoke iconography, and copy that emphasises brand values. These choices were critical in establishing Caton as an innovation-focused brand that values its people and customers as much as it values its technology.

In a similar challenge to our Caton project, we needed to condense and communicate their multiple technical solutions and use cases without losing important information about the product’s functionality.

To guide our process, the client gave a brief that all good designers love to hear — they asked for a website that could “win awards.”

Design that scales

We wanted to give the client a professional, future-forward new look. This involved substantial research and a rigorous ideation process, as well as numerous brainstorming sessions with our marketing team. We considered user experience, navigability, and how we could present content as clearly as possible. We also focused on foundational design elements like colour and font choice.

Finally, we settled on a design language that’s slicker than oil on ice, complete with tailormade iconography and on-scroll animations. The result is a clean website that looks fantastic, is a pleasure to navigate, and makes it easy to access product information.

Instead of the monochromatic branding that is common among tech organisations, Isos wanted their new visual identity to be fun and colourful, yet without being so wild as to alienate the end user. 

Another goal was to spotlight the expert team members who make Isos. This was key to differentiating their offering and emphasising their value statement that Isos drives customer success by putting the right people on the right jobs.

Finding the golden thread

Using their existing brand guidelines as a springboard, our design team experimented with several visual concepts and ways of highlighting Isos’ customer and people-centric approach. 

Our breakthrough involved turning the Isos ‘o’ into a visual motif. By creating a golden thread, this pattern would be woven into Isos’ visual identity. Newly designed web modules, for instance, were given curved edges that reflected this motif and gave the website a unique look and feel. 

By placing Isos’ team members within the circular motif, we visually connected the company with the people who work there. In other words — the people are the brand.

To define Isos' new direction, we designed new imagery and iconography and created a new style guide to support their web development team. We also updated their brand corporate identity guidelines, adding details about colour combinations and using the new elements we had created.

When designing the website, we worked hand-in-hand with our copywriting team to design a user-friendly website that clearly conveys both product information and Isos’ unique value proposition. Click here to learn about the role our content team played in this project. 

Our work with Isos was an overwhelming success. Not only does their new website look good and read well, but it also converts 2x more visitors compared to their old website.

Monolith engaged Huble to design a new look to match their maturity, achievement, and ambition. Modernising their look would be key to cement their position as industry leaders and help them attract even more talent and capital.

Oozing with sophistication

We kicked off the project with numerous strategy sessions involving key stakeholders from the Monolith team. Design work only commenced once we had an excellent grasp of the company’s brand aspirations. 

We then focused on visually communicating the company’s vision “to empower engineers to solve their most intractable physics problems.” Reflecting this idea, we prioritised simplicity of design, which extended to font and colour choices. 

To represent the power and efficiency of Monolith’s solution, we created black and white imagery that signalled fluidity and strength. These images ranged from smooth metallic surfaces to air currents being displaced by a car. 

The visual concepts and updated branding we delivered oozed with sophistication and emphasised Monolith’s brand as modern and technology-led. It was the perfect look to help Monolith unlock their next level of growth.

As Midstream is a lighting company, we wanted to create visually captivating designs that reflect the nature of their work. Our secondary goals were to make web browsing more dynamic and to improve how products are showcased. No dreary catalogue photography allowed. 

Great beams of light!

Of our two deliverables, the winning visual concept took inspiration from the Midstream logo, which our designers reimagined as beams of light. These beams were turned into a visual motif that informed our brand refresh.

We created a series of mock-up web modules and pages to explore how our concept would work in action. Our ‘beam of light’ motif was applied to the mock-ups to create dynamic shapes and spaces. The web modules, for instance, have a highly distinctive, angular look created from the ‘beams’ overlaying imagery.  

Our solution for showcasing their products involved transforming product imagery into line illustrations. The idea was to make technical products more approachable and more visually pleasing to engage with. 

Midstream loved our designs, finding that created a modern and unique look that brilliantly shone a light on the strength of their offerings.

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