uLaw is a marketplace that connects businesses and individuals with the best lawyers for any type of legal need.
The challenge of this type of model is called the chicken and egg dilemma.
You have to attract both audiences to the platform while controlling the acquisition intensity of each audience to ensure the optimal customer experience.
To control the acquisition of these two audiences, you have:
All of this is executed within an Inbound Marketing framework to minimise media budget expenditure.
Transitioning from Pipedrive to HubSpot introduced a potent CRM tool, elevating the efficiency of ULaw’s sales management.
The integration of HubSpot with the uLaw platform enabled meticulous tracking of visitor interactions, paving the way for personalised content delivery attuned to individual preferences.
Through the strategic deployment of automation, our sales processes underwent a seamless transformation, culminating in heightened operational efficiency and productivity.
Within the domain of marketing:
We generated 49 leads, and there were 41 demands from justices, demonstrating significant interest and engagement from our target audience.
The cost per client acquisition was an impressive 85€, indicating a cost-efficient approach in acquiring new clients for our services.