Huble Digital - Resound Case Study

HOW DO WE...

... create lead generating content without a content team?

Prior to engaging with Huble Digital, Resound had very little content on their website for visitors to engage with.

While there were product documents and briefs, there was little content for interested parties to educate them on the benefits of two-way radios and other communication solutions.

Resound also had no dedicated content creators. So, while their engineers and salespeople knew the services and products (critical communication and safety solutions) inside out, they had no time to take on the job of content creation.

Realising they needed a concerted content marketing strategy to raise awareness, drive website traffic, improve search engine optimisation and generate leads, Resound got in touch with Huble and asked for content marketing support.

OUTSOURCING...

... an exceptional blogging program and content strategy.

The initial content programme included written blog content delivered by the Huble Digital content team. The team started by brainstorming topics related to digital two-way radios and then conducted keyword research to identify relevant terms and optimise the content for them.

A while after the initial programme, Resound saw one of Huble’s webinars on pillar pages and then asked for help executing a pillar page strategy.

Face-to-face meetings were held to decide keywords to rank for before the pillar page and cluster content was strategically created. Today, Huble is actively involved in the creation of Resound’s pillar page and blog content and the team provides advice on pillar page structure and placement, internal linking to increase traffic to existing content and SEO.

"We had the knowledge but were struggling to find the time or skills to utilise it for content creation"

When we were introduced to Resound, they had limited knowledge of content strategies. They needed both expert advice and support in relation to content.

Although they had product documents and briefs on their website they had little content which drove engagement and traffic for top of the funnel prospects. Resound needed help to create this high-quality content that engaged and educated these parties on the benefits of two-way radios and other communication solutions and drove website traffic.

CONTENT ADVICE...

The Huble content team used Google Analytics to identify low competition, high-volume keyword terms related to two-way radios and used those terms within the content created. This would help to increase Resound’s targeted organic traffic and conversion rates. This activity would also help to lay the foundation for Resound’s website and content efforts moving forward, as they would be able to rank for specific keyword terms over time.

DRIVING A...

50%

Increase in organic traffic from the blogging programme alone

STATS

33%

Increase in website visits to resound.co.uk

50%

Increase in organic traffic due to the blogging program performance

12

Blogs used to generate the increase in traffic

Craig Quilter

Sales & Marketing Manager

“The Huble Digital content team did a tremendous job for us — creating great content that helped increase our website traffic and placements on search engines for specific keyword terms.”

Introducing the Huble Digital content team

With decades of industry experience, the content team worked closely with Resound both to create and support content efforts.

The team worked with Craig from Resound to take complex two-way radio topics and themes and moulded them into engaging and educational blogs to attract prospects at all stages of the buyer’s journey - running them past Resound for review and approval, achieved via frequent update calls and meetings.

Brainstorm@2x

Brainstorm-1@2x

Brainstorm-2@2x

Brainstorm-3@2x

Brainstorm-4@2x

Brainstorm-5@2x