Pierre Fabre is a French pharmaceutical group created in 1962, active in the health and beauty sectors.

The group owns several laboratories around the world and we have collaborated with three of their brands: A-derma, Ducray and Klorane. Pierre Fabre has been trusting us with its online campaigns for the past two years.

The challenge

The client sought to enhance their social media management to boost brand recognition and perception.

Their main objectives included creating engaging social media content to increase visibility among their target audience, driving in-store footfall, persuading potential customers to choose their brand over competitors, and fostering loyalty among existing clients.

The solution

In response to the client's objectives, we devised an effective strategy to enhance their social media presence and accomplish their goals.

Our approach involved the following key initiatives:

1. Creative campaign development: We crafted a series of diverse and captivating campaigns, each centred around specific themes to drive both awareness and engagement.
   
   
2. Brand awareness with SEA and YouTube campaigns: To expand the brand's reach and visibility, we implemented Search Engine Advertising (SEA) and YouTube campaigns.
   
   
3. Continuous monitoring and optimisation: We understood the importance of real-time analysis and improvement. Therefore, we diligently monitored the performance of all campaigns and made data-driven optimisations.