OSRAM was searching for a dynamic medium to showcase their innovative lighting products and expertise.
They needed help developing and then creating bold content that would grab attention and drive awareness — without steering too far away from their brand guidelines.
Huble was engaged to develop a versatile, dual-language (German and English), online magazine that supported a full range of interactive elements and could be easily adapted to print.
After working with OSRAM to define the themes, Huble planned the specific content and formats and crafted articles that resonated with OSRAM’s target audiences. After creating the content, the Huble team designed and executed the magazine’s layout.
The result was MORE — a slick publication combining storytelling and product marketing.
The magazine has been published online, as a PDF download and as a high-quality, printed customer magazine.
From setting the mood to enabling touchscreen technology, lighting plays a near-universal but often underappreciated role in everyday life.
OSRAM needed content that could help readers experience and appreciate their products.
Our magazine achieved this by sharing fascinating and diverse stories that presented technical information in an engaging way.
As MORE was primarily a digital publication, we blended technology and multi-media like animations, embedded videos, and pop-ups to create immersive reading experiences. To drive engagement, Huble ensured that all content was SEO optimised.
“Excellent content creation, creativity and understanding of technically complicated topics. No unnecessary questions, always to the point. These people are top professionals.”