OfficeBox is an online stationery & office supplies business.
Their stationery, however, was stationary.
Manual onboarding processes were distracting their sales team from following up with leads, which meant potential customers weren’t showing up for meetings. Additionally, organic traffic to their website was low and social media was underutilized.
Prospective customers were falling through the cracks because OfficeBox lacked the technology to track prospects through the buyer’s journey.
OfficeBox reached out to Huble Digital for help.
We advised the client that they’d need to automate and strategise if they wanted to empower their direct sales team and close the loop on their sales and marketing efforts.
To help them achieve their growth goals:
OfficeBox’s key drivers for change were manual processes that hampered lead conversion and underutilised channels that weren’t generating growth. Specifically:
Leads weren't turning up for meetings
Manual onboarding was slow and stressful for the sales team
The website wasn't optimised for search engines, which meant low organic traffic
Paid search was nonexistent
Social channels were underutilised
We implemented the following strategies to streamline operations and close the loop on sales and marketing for a trackable increase in leads:
Lead nurturing workflows to assist sales in getting more leads to attend meetings, across all stages of the buyer’s journey
Email workflows were segmented by user, accounts/financial and business owner profiles to enable targeted messaging and alleviate pressure on the sales team
Keyword, blogging, conversion assets, SEO, social, paid search and email strategies were developed to entice leads to engage with OfficeBox
increase in organic traffic over 6 months
of meetings resulted in conversions
the number of total contacts who became customers
“Huble Digital transformed our internal processes with automation and inbound marketing strategies that empowered our team and increased leads. The results really do speak for themselves!”
To achieve our client’s goals, Huble Digital’s Strategists, MarTech specialists and Creatives came together to map out automated workflows and content executions. These growth-driven strategies worked in tandem to generate leads and build momentum, from which the client could achieve measurable growth.