A subsidiary of Clariant, a world-leading chemical company, Navigance combines machine learning and data analytics to maximise the efficiency of chemical plants.
At the time, Navigance was using a CRM belonging to one of HubSpot’s chief competitors. With their industry knowledge, Navigance knew they weren’t generating enough leads. Why, then, was their state-of-the-art product not generating enough buzz?
The answer to their problem: HubSpot, a CRM that was purpose-built to support inbound marketing. They also needed expert support to build and execute winning marketing strategies.
Huble worked closely with Navigance to move them onto HubSpot CRM. To fully benefit from HubSpot’s ecosystem, Huble refreshed Navigance’s branding before building their new website within the HubSpot CMS.
Throughout the migration, Huble provided advice and training on how to use HubSpot, and we're only ever a phone call or email away for any troubleshooting.
The Huble team then got to work crafting inbound strategies according to Navigance’s sales processes, content and conversion paths. At the same time, Hubble strategists provided workshops on inbound best practices and maximising the value of HubSpot’s features.
To improve their lead generation, Navigance needed a better CRM and stronger marketing strategies.
Achieving these goals meant partnering with a full-suite agency with extensive experience creating inbound marketing. They also needed a partner with a proven record of successful HubSpot CRM migrations.
Achieving mastery of HubSpot’s CMS and CRM enabled Navigance to plan and launch inbound marketing strategies that drove lead generation.
Their marketing team also benefited from improved efficiency courtesy of HubSpot’s intuitive system, email templates and automated workflows. From a content standpoint, an easy-to-update CMS made optimising their website a fast and painless experience.
“Huble were excellent coaches and sparring partners when it came to creating and implementing our marketing and CRM strategy.
If you are looking for an agency that is competent with HubSpot, strategic and is prepared to go that extra mile to adhere to its promises or realise last-minute wishes, then Huble is the right partner for you.”