Knight Frank is the largest independent property consultancy in the world, with almost 9,000 people operating out of 150 offices in 14 territories.
In Asia Pacific, Knight Frank APAC did not have an existing CRM system used across marketing and various business units, leading to siloed views of customer requirements and a lack of dynamically accessible data.
Knight Frank engaged Huble first to understand whether HubSpot CRM would be a good fit for them, or whether their business structure and uniqueness meant a different CRM system would be more appropriate. Given the customisable nature of HubSpot, we were confidently able to present HubSpot as a future-proof tool for the company.
To give the teams at KFAP a unified view of customer requirements and data, we first held workshops with two main business areas - OSS and Capital Markets - as well as the Marketing team that covers all APAC business units, to understand their CRM requirements, all whilst also communicating with the UK headquarters to ensure our solution was scalable and fit for purpose.
Next, we went into architecture and strategy, where we ran a series of architecture workshops across the teams to map out the required processes and automation. Once we had completed the architecture, we configured HubSpot in line with their specific needs per region and went through a structured change management process focusing on user adoption throughout the teams. After this, we started providing ongoing marketing, sales, and CRM solution architecture support.
Due to disparate systems, KFAP struggled with a lack of digital and technological comprehension and continuity across the customer journey.
Huble helped KFAP get an overview of its data while ensuring that the right people had access to the right information through a detailed user permission guide.
Working with Knight Frank, we moved their different business units and marketing team from using many different systems and tools into one consolidated system, giving everyone streamlined access to the data and tools they need.
avg days to close won deals
The project was led by Huble's solutions architecture team, with close support from the sales and marketing consultancy teams. Together they mapped out and migrated the various use cases that the different teams had for the CRM.
Through this migration, Huble helped Knight Frank, a global enterprise, test migration to HubSpot on a regional level before committing to a company-wide roll-out.