Huble Digital - Isos

HOW CAN WE…

…show site visitors what we do?

Isos Technology, an Atlassian Platinum Solution Partner and three-time Partner of the Year, has established itself as a major player in the Atlassian service ecosystem.

However, they struggled to convey the depth of their offerings, values, content and buying process on their website. This meant that they were missing out on potential clients.

Furthermore, their design was very similar to that of Atlassian, which could lead to confusion among site visitors.
Isos needed a new approach to branding. They needed a website that was clear, highlighted their value propositions and services, and would drive conversions.

CREATING...

... an outstanding branding strategy and website that converts prospects

We started our collaboration with a series of discovery & strategy workshops to investigate, review, and discuss how to best move forward.

Following this, Huble agreed to deliver a bespoke HubSpot theme complete with a set of custom modules and a completely new brand design for the website.

The Huble team then moved into the website delivery phase, working with the Isos team to stage and rebuild all existing website and landing pages using the new theme, imagery, and page content that Huble had provided.

“We weren’t able to properly convey our solutions to prospects”

Isos Technology had plenty of content, solutions and resources to offer prospects, but their site structure didn’t portray these in a clear way. This kept them from leveraging their content through the user journey, leading to a bumpier buying process.

TRANSFORMING…

… the Isos website with the help of HubSpot

Huble delivered a bespoke HubSpot theme complete with custom modules, a new mega menu, a HubDB and blog-powered resource centre, and a new, clean, vibrant brand design for the website that clearly differentiated Isos from Atlassian.

By restructuring the vast content library, Huble established Isos as problem solvers and thought leaders.

Huble furthermore surfaced the Isos values, awards and partnerships throughout core site pages to highlight brand integrity and build trust with target audiences.

CONVERTING…

2X

more visitors thanks to the new website and design strategy

STATS

9%

increase in site visits in the first month

170+

new sales deals created within 7 months

1800+

MQLs generated within 7 months

Beth West

Vice President of Marketing

“We chose Huble from a long list of HubSpot-certified agencies that we interviewed. They just seemed to understand our needs, requirements, and vision from the get-go. They were extremely capable, friendly, responsive, and wonderful to work with. The Huble team helped us with a large website redesign, and we relied on their expertise for branding, SEO, content creation, and more [...]. We now have a beautiful, new website and our conversion rate has increased. Plus, they are truly some of the nicest people we've ever worked with.”

The amazing team that made it happen …

This project included some of our most skilled experts, working together to provide our client with a truly wonderful result.

Our design team created new imagery and iconography, along with a new style guide to support Isos’ web development team.

The content team refined Isos’ brand messaging, values and tone, before writing search-optimised website content.

Our expert team of developers, SEO specialists, dev testers, HubSpot implementation specialists, CRM consultants and project managers worked together to create a fantastic, easy-to-use, and easy-to-maintain website.

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