Huble Digital - Ecruit Case Study

Please pardon any old branding. This video was recorded before
The B2B Marketing Lab & MPULL merged to form Huble Digital.

Despite having no technical background, Ben de Grouchy, CEO, knew that for ecruit to succeed he needed a new online presence that would build his new brand from scratch, including a website and an applicant tracking system integrated into it.

Ecruit’s website needed to be search engine optimised, as well as include high-quality content, lead capture functionalities, and user-orientated features (including a job board integration) to drive lead generation, improve the user experience (UX), and facilitate lead data capture

GROWING FROM SCRATCH

Huble used a Growth-Driven Design (GDD) process to rapidly brand and launch the Ecruit into the enormously crowded UK recruitment marketplace. The team provided a full-service Inbound Marketing plan, starting with the design of the ecruit logo and brand identity.

Keyword research was then deployed to create an SEO sitemap and the website was built and launched within three months, based around a HubSpot CMS developed website, HubSpot Marketing Automation, and Sales Enablement. Huble then built an additional ten pages per quarter, further expanding ecruit’s website and allowing them to target additional industries and facilitate the addition of new service offerings.

"We needed a strong online presence to launch a brand-new business "

As a new business, ecruit would struggle without a highly search optimised website and an extensive content and lead nurture strategy. They needed a growth marketing consultancy specialist to guide them through the process, build the website from scratch and educate and support them with the HubSpot software before, during and after the launch.

HUBSPOTTING...

In order to launch the new Ecruit website, generate leads, and nurture through to becoming new customers, Ecruit went all in on the HubSpot technology stack.

The website growth-driven design website was built in the HubSpot CMS Hub, whilst the HubSpot Marketing Hub, and HubSpot Sales Hub were implemented to help grow the business from scratch. This was a fantastic choice of tool, as it allowed Ecruit to get up and running in no time at all.

LAUNCHING...

90

Days from the start of the programme. The use of GDD was key in ensuring that the website was live, and generating leads as soon as possible.

STATS

6000

monthly website visitors to Ecruit.com in 2020

6

large new customers generated through HubSpot in the first few months of deployment

150+

new leads being generated per month in 2020

Ben de Grouchy

Founder

"In the first we months, we've had six large customers come purely through the HubSpot and content marketing route. One of these customers has bought from us three times, and another twice. Our content and Inbound Marketing system is helping us find leads who are turning into repeat customers."

Introducing our

Ecruit launch team

The Huble Digital team strategised, managed and executed on Ecruits launch into the recruitment market. This involved mainly our consultancy team early on in the program to help with the branding and set up of the new HubSpot licence.

We were then able to use our experience in the implementation of HubSpot to help Ben & his team get up and running, generating leads, and winning new business as soon as they could.

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