HOW DO WE...
... optimise our PPC activity to generate leads?
Automic was looking to implement a 12-month strategy, promoting evergreen content to increase visits to their website and their lead generation.
The campaign would target consumers across several countries and languages, enabling Automic to generate a steady stream of Inbound leads through the promotion of high-quality downloadable content, gated by lead capture forms.
Automic’s marketing team needed more flexibility and resources to launch shorter topic or event-specific campaigns to help support their wider marketing activities.
They decided to revise their pay-per-click (PPC) strategy, approaching Huble Digital to help them reduce their cost per conversion whilst ensuring their PPC budget focused on the best performing channels, ads and targets.
LAUNCHING A NEW...
... comprehensive, conversion-focused Paid Media campaign.
We helped Automic launch a PPC campaign that was split across Google Search & Display, Facebook, Twitter and LinkedIn Ads and Sponsored Posts.
On Google AdWords, the team expanded Automic’s initial target keywords to cover highly relevant terms and wrote compelling ad copy to drive users to the most relevant content asset for their search. We used detailed audience targeting, applying multiple criteria filters to promote these ads to the most relevant users.
Our internal team of designers created compelling, on-brand ads and - working with Automic’s regional teams - the team created multilingual, in-language copy to expand the campaigns into France and Germany.
The team also provided budget management and campaign optimisation throughout, reviewing cost per click and click-through rates to optimise the cost of conversions.
Finally, the team ensured comprehensive, end-to-end reporting was possible, covering all of the advertising platforms as well as Google Analytics, HubSpot and Salesforce.
