Apaleo is a disruptive hotel and property management platform that empowers hospitality brands to create their own tech stack.
With an incredible product in hand, Apaleo was looking to improve their marketing efforts with better messaging guidelines, a new website, and more streamlined buyer journeys.
As a tech company, Apaleo also understood that securing the right software is critical to unlocking business growth. Their goal: to transform their marketing activity using HubSpot’s marketing software.
Huble worked closely with Apaleo to develop new corporate identity guidelines and finetune their brand messaging.
With this messaging in place, they refreshed Apaleo’s design and branding before building their new website.
Huble then onboarded the Apaleo teams onto HubSpot Marketing Hub. Using HubSpot, they also designed and integrated landing page and email templates and optimised and improved customer experience by optimising and automating key processes along the buyer’s journey.
Finally, Huble migrated the existing blog into HubSpot before setting up three new blog pages to align with Apaleo’s distinct offerings.
Apaleo needed a gorgeous and professional website that would showcase their products, generate leads and express their brand messaging.
In selecting HubSpot to level up their marketing, Apaleo needed a partner who could set up automation and train them to use the HubSpot system.
They then integrated Apaleo’s new website with HubSpot’s Marketing Hub, enabling the Apaleo team to implement powerful marketing automations.
When introducing this new technology, Huble gave Apaleo the tools they needed to continue driving marketing success using the HubSpot platform.
“The collaboration with Huble Digital quickly became very rewarding. In addition to innovative ideas regarding our brand identity and the quick implementation of the website, Huble Digital also has the necessary know-how to ensure a smooth integration into HubSpot.”