Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

At The B2B Marketing Lab, not only do we run monthly, classroom-based HubSpot training sessions at our offices in central London, we also run fortnightly HubSpot training webinars. 

Last Wednesday, our Client Services Director, Jessica Packer, and Group Head of Marketing, Matthew Creswick, ran a webinar on how to build a content strategy in HubSpot. 

In it they discuss the fundamentals of building a content strategy - including:

  • The buyer journey
  • Building buyer personas
  • Understanding challenges and pain points
  • Evaluating existing content and carrying out content audits
  • Keyword research
  • Content brainstorming
  • Topic clusters and building a content strategy in HubSpot

You can watch the webinar for free below: 

The B2B Marketing Lab - HubSpot Training (7)


If you'd like to view all previous webinars and sign up for future ones, you can do so via this link: 

New Call-to-action

https://f.hubspotusercontent00.net/hubfs/213255/1.%20Huble%20Digital/WEBSITE%20ELEMENTS/CTA/CTA%20-%20Digital%20Maturity-min-1.png

How digitally mature is your company?

Find out today

Download our Digital Maturity guide now

Download Now

RELATED Posts

Choosing enterprise business process automation software

Corporates need enterprise business process automation software to stay ahead in the digital-first

Do I need to hire a HubSpot specialist?

In this blog, We discuss how a HubSpot CRM Specialist can help you get the most out of your CRM

Can I use HubSpot's new Starter CMS?

On the 3rd of August 2021, HubSpot launched CMS Hub Starter to help small and growing businesses

Tips for choosing the right business process automation software

As a company grows and scales, it can be difficult to keep systems functioning at an optimal level.