Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

At The B2B Marketing Lab, not only do we run monthly, classroom-based HubSpot training sessions at our offices in central London, we also run fortnightly HubSpot training webinars. 

Last Wednesday, our Client Services Director, Jessica Packer, and Group Head of Marketing, Matthew Creswick, ran a webinar on how to build a content strategy in HubSpot. 

In it they discuss the fundamentals of building a content strategy - including:

  • The buyer journey
  • Building buyer personas
  • Understanding challenges and pain points
  • Evaluating existing content and carrying out content audits
  • Keyword research
  • Content brainstorming
  • Topic clusters and building a content strategy in HubSpot

You can watch the webinar for free below: 

The B2B Marketing Lab - HubSpot Training (7)


If you'd like to view all previous webinars and sign up for future ones, you can do so via this link: 

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Grow with Inbound 2021

Aligning people, processes and platforms

Professionals from across the globe joined various sessions to share how they are making use of the inbound methodology to scale their business.

Watch on-demand

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