Want to learn more about how HubSpot's powerful tools can assist you in creating a resilient, customer-centric business?
Want to learn more about how HubSpot's powerful tools can assist you in creating a resilient, customer-centric business?
We’re always looking to work with ambitious businesses who understand the world is changing, and are driven to adapt and thrive.
We’re always looking to work with ambitious businesses who understand the world is changing, and are driven to adapt and thrive.
Our Grow with Inbound virtual event brings professionals from across the globe together to share how they're using the inbound methodology to scale their business.
Our Grow with Inbound virtual event brings professionals from across the globe together to share how they're using the inbound methodology to scale their business.
We would love to hear more about your business’ unique CRM needs. Why not book a call with one of our consultants today?
We would love to hear more about your business’ unique CRM needs. Why not book a call with one of our consultants today?
We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.
We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.
Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.
Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.
Is customer experience (CX) is the new buzzword? There isn’t a company big or small that I visit on a weekly basis that isn’t talking about the need to improve customer experience.
Marketers have realised that the greatest way to find new customers is to provide existing customers with a second-to-none customer experience both pre-sale and post-sale, and they will tell others. At the same time, they end up spending more with your brand.
The probability of a return on spending is more in a brands control when they spend budget on improving customer experience, rather than on spending that same budget on media.
However, if a company has not got a foundation on which to scale, and to deliver amazing customer experiences, all the spending could be wasted (and you might as well have spent it on media and creativity).
Before embarking on a customer experience program, make sure you have the following in place:
People
CRM strategy, data, creative and technology
Process
A whole bucket load of things that employees, agencies and consultancies used to do, are now better done by software. The type of people that need to be hired is those that can manage the technology, understand the analytics from the software and develop strategy that can be executed by the technology.
When it comes to customer experience, you need to be able to scale it (which means implementing technology). You need to be able to measure its impact (which means being able to understand analytics). And you need to be able to understand humans (your customers) and what might delight them (in other words strategy).
Ask people from a variety of different job roles what CRM is, and you will get a different answer for each. In all likelihood, they are all correct, but if CRM is implemented just for one job function or by only one department, it will not be useful enough to be used to increase customer experience. If you want to know all about all the different use cases for CRM and how they all fit together, we’ve got a great guide here.
For every situation that your customer experiences, you need to map out a customer journey that plots out the steps that you want the customer to follow. Whether they have a complaint or issue, or whether they want to upgrade their service. If you lead this to chance, the probability they will have a bad experience is high. Once this is mapped out, build the associated internal process to ensure that when the customer is following this customer journey, everything happens as planned in the back office.
Secondly, do everything in your power to stop using email and instant messaging. Build and implement systems and applications, where work can be better managed, contextually.
We’ve expanded our digital footprint with a new domain name - Huble.com
In short, the answer is yes. The HubSpot Service Hub brings all your customer service data and
Excellent customer service creates excellent customer experiences. And these days, customer
In this blog, we discuss how our Customer Service Ticket Portal is an extension of HubSpot’s
In the age of digital transformation, customer satisfaction has a direct and measurable effect on