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In this article, we will explore the remarkable capabilities of HubSpot's multilingual functionality, unravelling its power to unite diverse teams, navigate complex regulations, and enhance customer engagement across the globe. 

In a world knit ever closer by digital connectivity, businesses are ceaselessly extending their reach, crossing borders to engage with a global audience.

While this international approach offers immense potential, it also presents a multitude of unique challenges. From addressing language barriers to navigating complex data privacy regulations, the path to success in a global marketplace is fraught with hurdles.

Recognising these challenges, HubSpot has emerged as a powerful platform for global teams, providing a comprehensive suite of tools and features that cater to the specific needs of businesses operating in multiple languages and regions.

HubSpot multi-language functionalities for international teams

As enterprises expand across borders, global teams encounter a variety of challenges.

Working across different countries and languages introduces language barriers and complexities in collaboration. HubSpot's multi-language functionalities address these challenges, empowering global teams to communicate with their customers in their preferred languages through multilingual websites.

With one CRM serving teams spanning the globe, operations are streamlined, reducing complexity and costs.

HubSpot offers a range of features tailored to meet the specific needs of businesses operating in multiple languages, including multilingual content creation, email marketing, and CRM capabilities, allowing teams to create and manage content in various languages for enhanced customer interactions. 

Now, let's dive deeper into HubSpot's data privacy and legal tools for global teams and explore the extensive multilingual features it offers to improve customer engagement.

Data privacy and legal tools for global teams

Global teams face not only the challenges of communication across different languages and cultures but also the complex web of data privacy regulations and legal requirements, like the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), that vary from one country to another. 

Failure to comply with these regulations can result in severe consequences, including hefty fines, legal disputes, and reputational damage. This is where HubSpot steps in to assist global teams. The platform is designed to help businesses navigate the labyrinth of data privacy regulations and legal requirements effectively and efficiently.

HubSpot provides a comprehensive set of tools and features tailored to ensure compliance with diverse legal requirements. These tools offer businesses a robust framework to protect sensitive customer data and uphold legal standards across all regions they operate in.

Let's delve into how HubSpot achieves this:

  1. Consent management: HubSpot's Consent Management tools allow businesses to collect and manage consent from contacts, ensuring that their data is used in compliance with the applicable regulations. HubSpot enables businesses to customise consent forms, making it easy to obtain and track consent for data processing activities.

  2. Data protection features: HubSpot offers a range of features to safeguard data privacy, including encryption, access controls, and security certifications. These features guarantee the security and confidentiality of customer data, a crucial aspect of data privacy compliance.

  3. International data transfer: For businesses with a global presence, the transfer of data between countries is a common necessity. HubSpot provides solutions for international data transfer, ensuring that data flows smoothly while maintaining compliance with regional regulations.

  4. Legal compliance templates: HubSpot offers a library of legal compliance templates and checklists that businesses can use as a starting point to create compliant terms and policies. These templates can be customised to meet the specific requirements of different regions and jurisdictions.

By providing a comprehensive suite of features that ensure compliance, HubSpot enables businesses to operate confidently and securely in a global marketplace.

With the right tools in place, businesses can navigate the intricate legal frameworks of different countries while maintaining the trust of their customers and avoiding the potentially devastating consequences of non-compliance.

Multilingual usage of HubSpot

To effectively address a global audience, businesses must speak the language of their customers.

HubSpot recognises this need and empowers users with the capabilities to operate seamlessly in multiple languages, ensuring that global teams can communicate and collaborate effectively, regardless of linguistic diversity.

Let’s delve into how HubSpot facilitates users working in different languages:

  • Multilingual content creation: HubSpot allows teams to create content in multiple languages. This is particularly essential for marketing teams creating campaigns for different regions. With multilingual content capabilities, users can easily craft blog posts, emails, landing pages, and more in the languages that resonate with their target audience.

  • Multilingual email marketing: HubSpot's multilingual email marketing tools enable users to send emails in different languages. This ensures that global teams can personalise and tailor their email campaigns to each market's preferences, leading to increased engagement and conversions.

  • Multilingual CRM: Managing customer relationships in a global context often requires teams to communicate in their customers' preferred languages. HubSpot's multilingual CRM capabilities empower teams to record and track interactions in different languages, ensuring that customer relationships are built on a foundation of effective communication and understanding.

  • Multilingual reporting and analytics: HubSpot's reporting and analytics features are designed to cater to the diverse needs of global teams. Users can access data and insights in their preferred languages, making it easier to interpret and act upon data for different regions. This feature fosters data-driven decision-making, enabling global teams to refine their strategies and optimise their operations.

While HubSpot's multilingual features within the platform are immensely beneficial for day-to-day operations, the value extends further to websites.

Let’s explore why global teams should use HubSpot multi-language websites.

The benefits of utilising HubSpot's multilingual websites

Expanding your online presence to cater to diverse international audiences offers several compelling advantages, making a multilingual website an essential tool in your global marketing arsenal.

Let's explore both why you should implement a multi-language website and the benefits of leveraging HubSpot's support for such websites.

Why implement a multi-language website

Adapting a global marketing campaign to the cultural nuances and trends of different regions can be an arduous and expensive task. There's no guarantee that the messaging will resonate. 

However, with HubSpot's multi-language website capabilities, you can cost-effectively introduce your products and services to new markets, reaching a wider audience while respecting their unique characteristics.

Let’s delve into the benefits:

  • New customers and higher sales: While a multi-language website opens doors to new markets and audiences, a thoughtful approach is crucial. Customers are more likely to trust your brand and make purchases when it's clear that you've done your due diligence to understand and adapt to their location.

  • Search engine expansion: Multilingual websites can significantly boost SEO. HubSpot's hreflang tags ensure proper indexing and display of language versions, enhancing global search visibility for more organic traffic. While Google dominates, numerous local search engines like China's Baidu and Russia's Yandex serve unique audiences. Considering these local engines is vital for effective international audience reach.

  • Building reputation: A multilingual website demonstrates that you respect and value other markets enough to adapt your online presence to their languages.

  • Enhanced user experience: Multilingual websites offer a superior user experience. Visitors are more likely to engage with and trust a website available in their native language, enhancing customer satisfaction and increasing the likelihood of conversions and customer retention.

  • Better localisation: Multilingual websites allow global teams to customise content for specific markets, addressing cultural nuances, preferences, and market-specific trends. This level of localisation is crucial for effectively engaging with local audiences.

  • Global brand consistency: A multilingual website built on the HubSpot platform ensures that your brand message and identity remain consistent across different language versions. This consistency is vital for maintaining a strong, global brand presence.

In summary, a multilingual website powered by HubSpot empowers global teams to navigate the complexities of international markets seamlessly. It enhances user experience, bolsters SEO efforts, enables effective localisation, and ensures consistent global brand representation.

By embracing HubSpot's multilingual capabilities, enterprises can truly seize the opportunities offered by diverse international audiences.

Technical SEO Elements

Technical SEO is a critical aspect of optimising a multi-language website for global visibility and audience engagement. When expanding your online presence to cater to international audiences, it's vital to understand the significance of technical SEO and how it can impact your website's success.

Significance of technical SEO for multi-language Websites

Technical SEO involves the backend aspects of your website that influence its performance on search engines. For multi-language websites, technical SEO plays a pivotal role in ensuring that each language version is appropriately indexed by search engines and that users are directed to the correct language version based on their location and language preferences.

One of the key elements of technical SEO for multi-language websites is the implementation of hreflang tags. These tags indicate to search engines which language and regional content variations are available on your site.

Properly using hreflang tags is essential to avoid content duplication issues and ensure that search engines deliver the right version of your site to users in different regions. This not only enhances user experience but also positively impacts your website's search engine ranking.

Optimising technical SEO for multi-language websites

Here are some practical tips to optimise technical SEO for multi-language websites:

  • Implement Hreflang tags: Correctly implement hreflang tags to inform search engines of language and regional targeting. Ensure consistency and accuracy in hreflang implementation across all pages and language versions.

  • XML sitemaps: Create separate XML sitemaps for each language version of your website. Submit these sitemaps to search engines like Google to assist with indexing.

  • Geotargeting: Use geo targeting settings in Google Search Console to specify the country targeting for each language version.

  • Mobile optimisation: Ensure that all language versions of your website are mobile-friendly, as mobile-friendliness is a ranking factor in search engine algorithms.

  • Page loading speed: Optimise page loading speed for all language versions. Fast-loading pages improve user experience and positively impact SEO.

  • Canonicalisation: Implement canonical tags to specify the preferred version of a page, particularly if you have duplicate content across multiple language versions.

In summary, technical SEO is crucial for multi-language websites as it ensures that search engines accurately index and serve the right language version to users, ultimately improving visibility and user experience.

Options for translated content

When creating content for multi-language websites, there are several options for translating content to cater to diverse audiences. Each approach has its pros and cons, including considerations of cost, quality, and efficiency. Let's explore these three options in detail:

1. Automated translation using AI tools like Deepl

Automated translation tools powered by artificial intelligence, such as Deepl, offer a cost-effective and efficient way to translate content.

These tools can quickly generate translations for a wide range of languages, saving time and money. However, the quality of automated translations can vary, and they may not capture the nuances and cultural context of the language, potentially leading to inaccuracies and misunderstandings.

Automated translation tools are best suited for straightforward, non-creative content, such as product descriptions.

2. Outsourcing to a professional translation house

Outsourcing content translation to a professional translation agency or house can deliver high-quality, culturally accurate translations. These experts have a deep understanding of language nuances, context, and cultural sensitivities.

However, outsourcing translation services can be relatively expensive and may have longer turnaround times, especially for large volumes of content.

3. Hiring an In-House copywriter for translation

Hiring an in-house copywriter with proficiency in the target language can provide an efficient and cost-effective solution for content translation. This approach allows for better control over the translation process and can result in translations that closely align with your brand's voice and messaging.

However, finding the right talent with the required language skills may be challenging, and it may not be practical for all businesses.

Pros and cons of each approach

 

Options

Pros

Cons

Automated Translation

Cost-effective and efficient for simple content

Lacks nuanced translation

Professional Translation House

Ensures high-quality, culturally accurate translations

Can be expensive

In-House Copywriter

Offers control over the process and brand alignment

Requires finding the right talent

 

Ultimately, the choice of translation method will depend on your specific needs, budget, and the importance of accuracy and cultural context in your content.

Many businesses opt for a combination of these approaches, using automated tools for basic content and professional translation for critical and culturally sensitive materials, finding a balance between efficiency and quality.

Launching a HubSpot multilingual website — where to begin?

A disclaimer before we get started: HubSpot will not automatically translate your core content — you’ll have to do that yourself – but what it can do right off-the-bat is ensure that the correct web pages are displayed to the right people, based on their language and location via hreflang tags. 

If a user from Italy searches for a particular website, it’s the hreflang tag that changes the link available to them in the search engine. Google advises using hreflang tags “if you have multiple versions of a page for different languages or regions” as this will help serve up the correct version of your website, based on language and region.

Page management and setup

HubSpot’s intuitive dashboard makes it pretty simple to set up and manage your various translated pages. If you’ve included global content in multiple templates already, you’ll be required to use the page editor to make a multi-language variation of your global content.

Multi-language page group setup: Once you’ve got the above in place, head over to your landing page or website page dashboard to create multiple language variations. Under the ‘'More’ dropdown, select ‘create multi-language variation’ and then choose the language you want to save the page as. From there, you’ll need to clone your master page in the content editor. Now you can begin localising your pages by populating them with the relevant translations!

Adding pages to existing multi-language groups: On your landing page or website page dashboard, look for the globe icon next to your translated page. To see the translated pages associated with the page, click on the ‘arrow’ icon to open up the dropdown.

translated-pages

We’ll let HubSpot explain the next steps:

  • Hover over a translated page and click the Actions dropdown menu, then select Add to multi-language group.
  • In the dialogue box, click the Language of selected page dropdown menu and select a language for this page.
  • Then click the Select a master page dropdown menu and select a master page to associate this page with.
  • Click Save.

unnamed (1)

Before you take things live, you’ll need to get a web developer to add a language switcher feature to your page template. You can do so using HubSpot’s design manager tool.

Unlock global empowerment with HubSpot

As a HubSpot Elite Solutions Partner, we believe that business growth requires a customer-centric approach and the best available technology to tap into new markets. HubSpot's robust multi-language functionalities and support for multilingual websites are pivotal in empowering global teams to succeed.

From conquering language barriers and ensuring data privacy to enhancing technical SEO and effectively managing translated content, HubSpot stands as the ultimate solution for enterprises operating in diverse markets.

To learn more about how the Huble team can help you harness these capabilities and elevate your global operations, don't hesitate to contact our team.

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