Is HubSpot right for you? Are you using it to its full potential?
Is HubSpot right for you? Are you using it to its full potential?
Is your tech effectively supporting your sales, marketing and service?
Is your tech effectively supporting your sales, marketing and service?
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We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.
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Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.
In this article, we will explore the remarkable capabilities of HubSpot's multilingual functionality, unravelling its power to unite diverse teams, navigate complex regulations, and enhance customer engagement across the globe.
In a world knit ever closer by digital connectivity, businesses are ceaselessly extending their reach, crossing borders to engage with a global audience.
While this international approach offers immense potential, it also presents a multitude of unique challenges. From addressing language barriers to navigating complex data privacy regulations, the path to success in a global marketplace is fraught with hurdles.
Recognising these challenges, HubSpot has emerged as a powerful platform for global teams, providing a comprehensive suite of tools and features that cater to the specific needs of businesses operating in multiple languages and regions.
As enterprises expand across borders, global teams encounter a variety of challenges.
Working across different countries and languages introduces language barriers and complexities in collaboration. HubSpot's multi-language functionalities address these challenges, empowering global teams to communicate with their customers in their preferred languages through multilingual websites.
With one CRM serving teams spanning the globe, operations are streamlined, reducing complexity and costs.
HubSpot offers a range of features tailored to meet the specific needs of businesses operating in multiple languages, including multilingual content creation, email marketing, and CRM capabilities, allowing teams to create and manage content in various languages for enhanced customer interactions.
Now, let's dive deeper into HubSpot's data privacy and legal tools for global teams and explore the extensive multilingual features it offers to improve customer engagement.
Global teams face not only the challenges of communication across different languages and cultures but also the complex web of data privacy regulations and legal requirements, like the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), that vary from one country to another.
Failure to comply with these regulations can result in severe consequences, including hefty fines, legal disputes, and reputational damage. This is where HubSpot steps in to assist global teams. The platform is designed to help businesses navigate the labyrinth of data privacy regulations and legal requirements effectively and efficiently.
HubSpot provides a comprehensive set of tools and features tailored to ensure compliance with diverse legal requirements. These tools offer businesses a robust framework to protect sensitive customer data and uphold legal standards across all regions they operate in.
Let's delve into how HubSpot achieves this:
By providing a comprehensive suite of features that ensure compliance, HubSpot enables businesses to operate confidently and securely in a global marketplace.
With the right tools in place, businesses can navigate the intricate legal frameworks of different countries while maintaining the trust of their customers and avoiding the potentially devastating consequences of non-compliance.
To effectively address a global audience, businesses must speak the language of their customers.
HubSpot recognises this need and empowers users with the capabilities to operate seamlessly in multiple languages, ensuring that global teams can communicate and collaborate effectively, regardless of linguistic diversity.
Let’s delve into how HubSpot facilitates users working in different languages:
While HubSpot's multilingual features within the platform are immensely beneficial for day-to-day operations, the value extends further to websites.
Let’s explore why global teams should use HubSpot multi-language websites.
Expanding your online presence to cater to diverse international audiences offers several compelling advantages, making a multilingual website an essential tool in your global marketing arsenal.
Let's explore both why you should implement a multi-language website and the benefits of leveraging HubSpot's support for such websites.
Adapting a global marketing campaign to the cultural nuances and trends of different regions can be an arduous and expensive task. There's no guarantee that the messaging will resonate.
However, with HubSpot's multi-language website capabilities, you can cost-effectively introduce your products and services to new markets, reaching a wider audience while respecting their unique characteristics.
Let’s delve into the benefits:
In summary, a multilingual website powered by HubSpot empowers global teams to navigate the complexities of international markets seamlessly. It enhances user experience, bolsters SEO efforts, enables effective localisation, and ensures consistent global brand representation.
By embracing HubSpot's multilingual capabilities, enterprises can truly seize the opportunities offered by diverse international audiences.
Technical SEO is a critical aspect of optimising a multi-language website for global visibility and audience engagement. When expanding your online presence to cater to international audiences, it's vital to understand the significance of technical SEO and how it can impact your website's success.
Technical SEO involves the backend aspects of your website that influence its performance on search engines. For multi-language websites, technical SEO plays a pivotal role in ensuring that each language version is appropriately indexed by search engines and that users are directed to the correct language version based on their location and language preferences.
One of the key elements of technical SEO for multi-language websites is the implementation of hreflang tags. These tags indicate to search engines which language and regional content variations are available on your site.
Properly using hreflang tags is essential to avoid content duplication issues and ensure that search engines deliver the right version of your site to users in different regions. This not only enhances user experience but also positively impacts your website's search engine ranking.
Here are some practical tips to optimise technical SEO for multi-language websites:
In summary, technical SEO is crucial for multi-language websites as it ensures that search engines accurately index and serve the right language version to users, ultimately improving visibility and user experience.
When creating content for multi-language websites, there are several options for translating content to cater to diverse audiences. Each approach has its pros and cons, including considerations of cost, quality, and efficiency. Let's explore these three options in detail:
Automated translation tools powered by artificial intelligence, such as Deepl, offer a cost-effective and efficient way to translate content.
These tools can quickly generate translations for a wide range of languages, saving time and money. However, the quality of automated translations can vary, and they may not capture the nuances and cultural context of the language, potentially leading to inaccuracies and misunderstandings.
Automated translation tools are best suited for straightforward, non-creative content, such as product descriptions.
Outsourcing content translation to a professional translation agency or house can deliver high-quality, culturally accurate translations. These experts have a deep understanding of language nuances, context, and cultural sensitivities.
However, outsourcing translation services can be relatively expensive and may have longer turnaround times, especially for large volumes of content.
Hiring an in-house copywriter with proficiency in the target language can provide an efficient and cost-effective solution for content translation. This approach allows for better control over the translation process and can result in translations that closely align with your brand's voice and messaging.
However, finding the right talent with the required language skills may be challenging, and it may not be practical for all businesses.
Options |
Pros |
Cons |
Automated Translation |
Cost-effective and efficient for simple content |
Lacks nuanced translation |
Professional Translation House |
Ensures high-quality, culturally accurate translations |
Can be expensive |
In-House Copywriter |
Offers control over the process and brand alignment |
Requires finding the right talent |
Ultimately, the choice of translation method will depend on your specific needs, budget, and the importance of accuracy and cultural context in your content.
Many businesses opt for a combination of these approaches, using automated tools for basic content and professional translation for critical and culturally sensitive materials, finding a balance between efficiency and quality.
A disclaimer before we get started: HubSpot will not automatically translate your core content — you’ll have to do that yourself – but what it can do right off-the-bat is ensure that the correct web pages are displayed to the right people, based on their language and location via hreflang tags.
If a user from Italy searches for a particular website, it’s the hreflang tag that changes the link available to them in the search engine. Google advises using hreflang tags “if you have multiple versions of a page for different languages or regions” as this will help serve up the correct version of your website, based on language and region.
HubSpot’s intuitive dashboard makes it pretty simple to set up and manage your various translated pages. If you’ve included global content in multiple templates already, you’ll be required to use the page editor to make a multi-language variation of your global content.
Multi-language page group setup: Once you’ve got the above in place, head over to your landing page or website page dashboard to create multiple language variations. Under the ‘'More’ dropdown, select ‘create multi-language variation’ and then choose the language you want to save the page as. From there, you’ll need to clone your master page in the content editor. Now you can begin localising your pages by populating them with the relevant translations!
Adding pages to existing multi-language groups: On your landing page or website page dashboard, look for the globe icon next to your translated page. To see the translated pages associated with the page, click on the ‘arrow’ icon to open up the dropdown.
We’ll let HubSpot explain the next steps:
Before you take things live, you’ll need to get a web developer to add a language switcher feature to your page template. You can do so using HubSpot’s design manager tool.
As a HubSpot Elite Solutions Partner, we believe that business growth requires a customer-centric approach and the best available technology to tap into new markets. HubSpot's robust multi-language functionalities and support for multilingual websites are pivotal in empowering global teams to succeed.
From conquering language barriers and ensuring data privacy to enhancing technical SEO and effectively managing translated content, HubSpot stands as the ultimate solution for enterprises operating in diverse markets.
To learn more about how the Huble team can help you harness these capabilities and elevate your global operations, don't hesitate to contact our team.
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