HUBLE Insights

“Nobody ever got fired for buying IBM” If you’ve been working in technology for the last three or

Why no one ever got fired for buying Salesforce, until now

Aaron Carpenter

18 Jun 2020

An enterprise company has many stakeholders and a complex maze of moving parts that need to work

Is HubSpot Suitable for Enterprise Companies?

Scott Murcott

17 Jun 2020

In today’s digital climate of instant gratification and infinite choice, customers expect authentic

How much will HubSpot's CRM actually cost my business?

16 Jun 2020

Artificial intelligence has a lot of potential that can be explored in the field of content

Will Content Marketing Writers Be Replaced By AI?

29 May 2020

The short answer is a resounding yes. But as with anything sales or marketing related, the inbound

Is Inbound Marketing Still Relevant In 2020?

22 May 2020

360 Degrees of CRM:

Making Integrated
CRM Decisions

A full-service digital business consultancy

By their nature, technology firms will have an engineering team that is responsible for improving

Boost NPS & leads by integrating Support teams with Engineering teams

21 May 2020

Our CSO, Daryn Smith, commonly speaks about company culture and how many companies leave it to

Why Company Perks Are More Than Just Gimmicks

20 May 2020

There are a huge number of CRM systems available, at the bottom of this article I have taken a

Which CRM system to implement when thinking long term?

15 May 2020

HubSpot just acquired PieSync. If you are planning to build an integration into HubSpot, or already

When to build an integration with PieSync vs Zapier vs Custom

Garth Perdersen

07 May 2020

I recently watched the Netflix documentary “The Great Hack”. This film looks at the rise and fall

What We Can Learn from Cambridge Analytica

07 May 2020

With the proliferation of sales, marketing and customer experience software in the cloud, it’s very

Do You Know the Total Cost of All The Sales and Marketing Software You Use?

07 May 2020

Looking for some marketing inspiration during these uncertain times? Bored of your standardised

Five marketing podcasts our team are listening to during lockdown

07 May 2020

Never before have you heard an employee say, “I love having to switch between five systems to get

Why does a single customer view feel like a utopia for many companies?

06 May 2020

Like it or not, your office is basically your second home. This means that you spend a large

Test-ify! A “fun” Game to Get Your Colleagues to Come Clean About CRM

06 May 2020

“Fiction is like a spider's web, attached ever so lightly perhaps, but still attached to life at

Why Fictionalising Your Facts in Marketing Can Be a Good Thing

06 May 2020

As marketers we often create content for people we know very little about, and what we think we

Why writing with empathy is important for campaign success

06 May 2020

I’ll be honest with you, when I was on “client-side”, I was not carefully calculating a marketing

Attribution modelling for marketing and sales

05 May 2020

For many, working with young children by your side or with multiple family members squished into a

Top tips for working from home during lockdown with young children

David Beesley

05 May 2020

It’s been several decades since cloud computing and software evolved from customer premises and

Cloud computing: the evolutionary thread linking websites & software

01 May 2020

In this blog, Alicia Wilson, Marketing and Event Co-ordinator at Huble Digital, runs through the

Six HubSpot Sales Certifications to get under your belt during lockdown

27 Apr 2020

The smallest interaction can have the biggest effect. While a positive brand experience can result

How The Butterfly Effect Can Make (Or Break) Your CX

24 Apr 2020

When I started brainstorming this post, I tried to make a list of all the things companies leave to

What Can A Company Leave To Chance?

24 Apr 2020

As far as retail goes, eCommerce is the new frontier: replete with opportunity for businesses to

Unleashing your eCommerce empire — where to start & what to do

23 Apr 2020

Over the last year, we’ve been seeing a huge increase in companies wanting to integrate their

8 Things to Consider for Integrating Systems

20 Apr 2020

In the era of customer-centricity, who’s got time to wait around for office hours or for someone to

Who’s got time for ‘Please Leave Your Message at The Beep’?

16 Apr 2020

Email is horrible! It keeps us constantly connected, I personally open my eyes in the morning and

How to stop using email in your company

15 Apr 2020

Customer experience (CX) is it the new buzz word? There isn’t a company big or small that I visit

Roadblocks to improving customer experience resulting in increased spend

14 Apr 2020

The real estate industry is going through a period of rejuvenation at the moment. We have

Real estate is embracing CRM and marketing automation

14 Apr 2020

Have you noticed that forms or landing pages on your website are not being filled in as much as

How Bots Have Replaced Forms For Increased Conversion

14 Apr 2020

Over the last few years, the marketing industry has changed on a fundamental level. This is because

Reinventing the wheel: Why customer delight is a marketer’s secret weapon

09 Apr 2020

The marketing landscape is in flux. In an industry that’s accelerating towards all-out automation,

Building a Marketing Team In the Age of Bots, AI and Bleeding-Edge Tech

08 Apr 2020

"A campaign is a planned set of activities that people carry out over a period of time in order to

Why we should stop creating campaigns with a finite shelf life

08 Apr 2020

This piece has been updated for 2020 (21/11/2019) Marketing statistics have always intrigued me.

Eye-Opening Statistics Marketers Need to Be Aware Of For 2020

Garth Perdersen

06 Apr 2020

In this blog, Jessica Gamble, Client Services Director at Huble Digital takes a look at short vs

Short vs long-term lead generation tactics

Jess Gamble

06 Apr 2020

“A considered purchase is characterised by a complex buying decision with a high degree of

'Considered purchase' products and why I love the marketing behind them

03 Apr 2020

According to Forrester, 17% of all B2B sales will be conducted via an eCommerce platform in just

B2B sales are rapidly pivoting towards eCommerce

02 Apr 2020

Yesterday, we presented a customer journey blueprint to one of our new customers that we are

Most companies forget this step in CRM deployment

02 Apr 2020

If you haven’t moved over to an agile retainer already, you’re missing out on a simpler, more

How to build a retainer that focuses on customer experience

02 Apr 2020

Alright, you’ve gone digital, and people say you’ve got a super website. Well done, you! (That’s

Thou shalt listen! The two commandments of a good content strategy

01 Apr 2020

In this blog, Matthew Creswick, Managing Director at Huble Digital, shares his thoughts on what he

The best analytics platforms to measure Inbound Marketing results

We launched The B2B Marketing Lab back in 2012 - yes, 8 years ago. Since then, we’ve gone on to

26 Mar 2020

B2B PR

The B2B Marketing Lab merges with MPULL to form Huble Digital

Jessica Packer

17 Mar 2020

B2B PR

Huble Digital named HubSpot Elite Solutions Partner

Huble Digital has been named the first HubSpot Elite Solutions Partner with headquarters in the UK,

Jessica Packer

17 Mar 2020

In this blog, Kostas Giannoukaris, PPC Director at Huble Digital, explains how businesses can

How can I measure my Inbound Marketing ROI?

Kostas Giannoukaris

13 Mar 2020

In this blog, Jake Sadler at Huble Digital, helps you work out how much content you should be

How much content do you need for Inbound Marketing?

Jake Sadler

10 Mar 2020

In this blog, Alicia Wilson, Marketing and Events Co-ordinator at Huble Digital, looks at the top

Best books of all time for succeeding with Inbound Marketing

05 Mar 2020

This blog post was first posted in March 2018, but has been updated and refreshed in February

Ten amazing websites built using the HubSpot CMS

Rowley Cubitt

04 Mar 2020

Generating leads is increasingly difficult. You not only have to create really valuable content to

"I need some leads" - 10 Lead Generation quick wins

28 Feb 2020

In this case study, learn how we helped Corinium Global Intelligence to migrate its 16 websites to

B2BML supports Corinium's 16-website HubSpot Migration

Huble Digital Newsroom

27 Feb 2020

In this blog, Michael Davies, Senior PR Account Manager at Huble digital, looks at top 10 Inbound

The best Inbound Marketing tactics for generating leads

Aaron Carpenter

27 Feb 2020

In this blog, Emma Clark, Senior HubSpot Account Manager at The B2B Marketing Lab, shares some more

Website lead generation strategies - part two

Karoline Hasch

26 Feb 2020

In this blog, Huble Digital discusses why the importance of design and how the look of a content

The importance of design: does the look of content matter?

Huble Digital Newsroom

18 Feb 2020

In this blog, Matthew Creswick, Managing Director of The B2B Marketing Lab, Singapore, reviews how

Lead generation techniques in 2020 - what have we learnt?

In this blog, Jon Brown, Senior PR Account Manager at The B2B Marketing Lab, discusses why PR and

17 Feb 2020

B2B PR

How to combine your PR and Inbound Marketing strategies

Jon Brown

14 Feb 2020

This guide was published in November 2019 and was last updated in February 2020

How to build a B2B content marketing strategy

Huble Digital Newsroom

12 Feb 2020

This blog was first published in August 2019 and was last updated in February 2020. In this blog,

The three main problems with buyer personas

12 Feb 2020

In this blog, Aaron Carpenter, Senior Editor at Huble Digital, explains how removing friction from

Removing friction from the customer experience

Aaron Carpenter

11 Feb 2020

In this blog, we discuss how you can perform an effective content audit for your website and why a

What is a content audit and how do you conduct one?

10 Feb 2020

In this blog, Matthew Creswick, Huble Digital explains why having a website is essential for B2B

Why having a website is so important for B2B companies

07 Feb 2020

In this blog, Matthew Creswick, Group Marketing Director at Huble Digital, answers the question:

How much does it cost to be successful with Inbound Marketing?