Go back ten years or so and the whole idea of enterprise-grade businesses consolidating marketing, sales and customer service into a single platform was a pipe dream. Sure, there were loads of individual solutions for marketing, sales and customer service – but there was no single suite of connected tools.
Back then, the purchase of marketing, sales or customer service solutions was never really ‘strategic’. These organisations, fuelled by the need to automate and remain competitive, acquired the best solutions for each aspect and never really considered the strategy behind them or whether those tools could work with the rest of their technology stack.
So, rather unsurprisingly, when it came to unifying marketing, sales and customer service, many businesses fell short. These businesses found that their ad hoc approach to their technology stack had left gaps, caused overlaps and resulted in services that were inefficient.
Nowadays, however, enterprise organisations want scalable solutions. They want solutions that can integrate seamlessly with marketing, sales and/or customer service as and when necessary. They want automation, analytics, blogging, website design and development, search engine optimisation tools, workflows, lead management, email marketing, advertising – they want all of this, and much more, in a single platform.
So when HubSpot was conceived you can bet people were excited.
Unlike the market leaders at the time: Pardot, Marketo and Eloqua, HubSpot incorporated marketing, sales and customer relationship management into a single platform. At its conception, it was primarily aimed at small and medium-sized businesses.
However, as the years passed and the HubSpot platform evolved, it became an applicable solution for enterprises and multinational organisations, providing them with the tools they need to manage marketing, sales and customer service from a singular platform. HubSpot now offered a Marketing Hub, a Sales Hub and a Customer Service Hub, all of which could connect seamlessly with each other to help businesses scale their activities.
And now, HubSpot’s product is evolving yet again.
At this year’s INBOUND conference, HubSpot announced that it would be releasing its ‘HubSpot Enterprise Growth Suite’; a suite comprised of the HubSpot Marketing Hub, Sales Hub, Service Hub and the HubSpot CRM – the world’s leading CRM platform. Each ‘Hub’ can be purchased individually, but customers can now acquire all three as part of a single package.
But what does this mean for you?
What it means is that rather than purchasing three different products and paying three different amounts, you can purchase everything you need at once and have them all in one hub. If you purchase the HubSpot Enterprise Growth Suite, you pay 25% less than if you were to buy all the three Enterprise products (and contact allocation) individually.
Although this is initially being released for enterprise only, HubSpot will also be releasing similar packages across the Professional and Basic levels of HubSpot packages, so that regardless of the HubSpot package you use, you can get Marketing, Sales, Customer Service and the HubSpot CRM all in one package.
It’s time to bring all your tools together and under one roof
The HubSpot Enterprise Growth Suite delivers the capability enterprise and multinational businesses need to manage their marketing, sales, customer service and customer relationships. It takes away the complexity involved in managing separate and disconnected tools and make it easier for managers to get a consistent and clear view of activity.
If you want to scale up your marketing and sales and make use of the HubSpot Enterprise Growth Suite, why not get in touch with us to see how we can help you install the products seamlessly?
To speak to us about onboarding options and setting up the HubSpot platform to your requirements, click the here to book some time with one of our consultants.