Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

In this case study, find out how our content marketing team worked with Resound - a leading two-way radio provider - to create high-quality content that drove website traffic and engagement.

Resound – the background

Founded in 1991, Resound is a leading specialist in critical communication and safety solutions, including two-way radios, video surveillance and cellular enhancement. It also provides two-way radio repair services and bespoke radio systems.

As a recognised Motorola Solutions, Hytera, Entel & WCCTV Channel Partner, Resound has an incredible portfolio of innovative communication and safety products and knows just how to get the most out of them.

The challenge

Prior to engaging with Huble Digital, Resound had very little content on its website for visitors to engage with. Sure, there were product documents and briefs, but for interested parties there was little to educate them on the benefits of two-way radios and other communication solutions.  

Furthermore, Resound had no dedicated content creators. So while its engineers and salespeople knew the services and products (critical communication and safety solutions) inside out, they had no time to take on the job of content creation.

Realising it needed a concerted content marketing effort to raise awareness, drive website traffic, improve search engine optimisation and generate leads, Resound got in touch with Huble Digital and asked for content marketing support.  

Developing a blogging programme

The initial programme consisted of six blogs and concluded at the end of 2018.

Resound, having limited knowledge of content strategy at the time, asked Huble Digital for both expert advice and support in relation to content.

The Huble Digital team brainstormed topics and themes related to digital two-way radios, covering everything from health and safety and productivity to accessories and functionalities.

Having brainstormed the key topics, the Huble Digital team conducted keyword research to identify relevant keyword opportunities and optimised the content using those terms.

This activity enabled Resound to get its content marketing programme up and running, with Huble Digital operating as the content arm of the business.

Developing a pillar page strategy

Following the end of the initial content programme, Huble Digital and Resound kept in touch. Then a short while later – after watching one of Huble Digital’s webinars on pillar pages – Resound re-engaged Huble Digital to develop and execute a pillar page content strategy.

To determine specific requirements, the Huble Digital content team had an in-depth discussion with Resound – this enabled the Huble Digital team to work out what keywords Resound wanted to rank for and how the pillar page content would need to be positioned.

Then, Huble Digital’s content team did some research into key terms that Resound was ranking for but not on the first page of Google.

The idea was simple: to create a pillar page around the term “digital two-way radios” and write cluster content targeting the terms Resound’s prospects were using to search for digital two-way radio solutions. Once the pillar page was created, the Huble Digital team sent it to Resound for review.  

Preparing for pillar pages and topic clusters

The Huble Digital content team is actively involved in the creation of content for Resound’s pillar page and has written 12 blogs to support it.

In addition, the content team is providing advice on pillar page structure and placement, internal linking to increase traffic to existing content and helping to optimise the pillar page itself.

The results

As a direct result of the blogging programme..

  • Resound’s organic traffic increased by 50%

  • Website visits went up by a third (33%)

  • And website traffic rose month-on-month

Service that follows the sun

The international support you need, whenever you need it.

Get a personalised cost breakdown


How to choose the best HubSpot agency in the UK

Finding the right HubSpot agency in the UK can be daunting. To make the process a little easier,

Connect HubSpot and Google Ads using the integration feature

As a HubSpot user, you have the ability to connect your CRM with the Google Ads Platform, as well

Emerging digital health trends in the UK

With more healthcare providers and patients adopting digital health technologies (DHTs), the way

Our “Google Analytics GDPR Compliant Alternative” journey

If using Google Analytics in the EU is not GDPR compliant, what should I do? Kostas Giannoukaris -