One of the biggest problems marketers encounter once they have painstakingly created, proofed and optimised content is finding a suitable, powerful and high-quality image to attract people online and compel them to engage.
Text alone will not suffice. In today’s world consumers are bombarded with so much information and messaging that they ignore most of what they see unless it’s eye-catching and appealing.
The thing is, content with relevant images get 94% more views than content without, and visual content is more than 40X more likely to get shared on social media than other types of content.
It therefore becomes a challenge for your marketing efforts to actually stand out and drive engagement - especially on social media, where the inclusion of an image is almost mandatory if you want you want to be noticed!
Therefore, in order to stand out from that swathe of information, ensuring your campaigns, content and social media posts include beautiful, eye-catching visuals is essential.
As a result, marketers will spend hours trying to find the right photo that:
1. Accurately conveys the central theme of the content asset,
2. Will capture people’s attention and draw in an audience,
3. And leave a lasting impression.
Though you might be thinking: “Finding an image is not difficult - and you could easily make one yourself!” And to some extent, you would be right.
But finding the right image is not always easy and avoiding generic stock images is an absolute must. In addition, you may not have the time or resource to create them in house.
There is a solution however.
For those of us who use HubSpot, we have good news. Shutterstock, a leading global provider of high-quality imagery, has partnered with HubSpot to deliver thousands of high-quality images, available to all HubSpot customers worldwide.
See it in action below!
Shutterstock’s Founder and CEO, Jon Oringer, comments:
"It's important for marketers to quickly and easily find images that support their campaigns. It's not enough to include just any image in your marketing material. Today, marketers have to select the most powerful imagery to drive engagement and we are pleased to help HubSpot’s diverse mix of B2C and B2B customers elevate their communications with high-quality images.”
Now, with Shutterstock integration with HubSpot, HubSpotters have access to 60,000 royalty-free, high-quality images! That’s right, 60,000! The images are readily searchable directly from the HubSpot File Manager, taking the stress out of image sourcing and uploading to your HubSpot platform. The HubSpot Shutterstock integration provides marketers with a readily-available, easily accessible and high-quality image database which can be utilised in the content creation process, as well as imagery that can be used on social media channels to promote that content.
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