HubSpot Diamond Partners MPULL and B2BML announce partnership

HubSpot Diamond Partners MPULL and The B2B Marketing Lab join forces to form a powerful strategic partnership.

We’re very excited to announce that we have formed a strategic partnership with MPULL – a leading HubSpot Diamond Partner based in South Africa. MPULL specialises in digital transformation, customer experience (CX) and customer relationship management.

This partnership expands our global influence and ability to deliver best-in-class HubSpot and Inbound Marketing support for our clients.

With the support of MPULL and our other strategic partner, Be Found Online, we are now able to offer international digital transformation support across Europe, North America and the Asia Pacific.

This partnership makes us, MPULL and our other strategic partners, the largest and fastest-growing group of HubSpot Diamond Partners globally, with more than 100 employees.

Christian Kinnear, Managing Director of HubSpot, EMEA, commented:

"These are two of our largest, most sophisticated and most experienced HubSpot Partners in EMEA. Anything that brings them closer and provides their quality of service to a broader market of potential HubSpot Enterprise clients has to be good news for HubSpot and for anyone looking to grow and scale with HubSpot."

Daryn Smith, co-founder of MPULL, said:

“We have been working closely with The B2B Marketing Lab over the past 18 months on complex digital transformation and HubSpot integration projects and believe this strategic partnership will allow us to better serve both our customers and theirs, especially those with a global footprint.”

Bob Dearsley, The B2B Marketing Lab's Founder and Chief Executive, said:

"This partnership is borne out of like-mindedness. MPULL is full of people who think just like we do: customer, strategy and journey-first. Once these are in place - drive like crazy to make it work and make the customer happy! We love working with them and our clients love them, too! In my world, that makes for a great team and a great partnership."