Growing the Huble bubble: Huble Digital acquires bubblebridge

Committed to excellence: Why bubblebrige was the only choice

As companies adopt a single front-office tech stack in HubSpot, they want to be able to work with a solutions provider that not only knows the technology but who is also highly creative and understands the full customer experience.

An award-winning B2B marketing & sales agency, bubblebridge’s technical expertise, impressive portfolio and understanding of the customer journey made them an ideal fit. Notably, we were attracted to bubblebridge’s extensive experience in creative campaign execution — a service that will soon scale and expand to the whole Huble group.

Along with bubblebridge’s pedigree, the agency strongly believes in the power of HubSpot and inbound marketing to help businesses scale and grow at a sustainable pace. Their passion for CRM and the HubSpot ecosystem reflects our own. It’s precisely this passion that has led to bubblebrige’s success in the German and wider European market.

When looking for a business to acquire, we wanted a partner with a strong blend of talent, experience and expertise. In short, we needed a company that could match our standards. These strict criteria made bubblebridge not only the best choice — they were the only choice. We would accept no substitutes.

We started with a smaller presence in Germany but saw more and more multinational companies switching to HubSpot and knew that we needed to expand our presence in Europe to better support these customers. With the German reputation for privacy and security and the launch of the HubSpot EU data centre in Germany in 2021, it made sense for us to grow our office in this region as it aligns with our focus on privacy and security as well as supports our ISO 27001:2013 accreditation.

What does the acquisition mean for our clients?

Our new Chief Growth Officer, Anthony O’Connor, comments, “Joining up with Huble is a giant leap for us into the future and the next evolutionary step of our company. I am so excited about being part of a truly international team and working with some incredible talents.”

bubblebridge and Huble Digital clients will continue experiencing the same excellent service delivery that our companies are known for. In fact, by expanding our presence, talent and resource pool, we aim to provide even higher value to our clients.

In the words of bubblebridge Managing Director, Amy Dwyer — now Huble’s Chief Solutions Officer — “joining the Huble Digital Group will allow us to expand and extend our business in the DACH region (Germany, Austria and Switzerland). It will provide a broader range of services, as well as more in-depth HubSpot support to our customers globally. The range of services we can provide in-house is now second to none in Europe!”

What’s next for Huble Digital?

We’re no strangers to mergers and acquisitions. The Huble Digital Group was launched in March 2020 as a result of the merger between The B2B Marketing Lab and MPULL, at that time, two of the largest HubSpot Software Solutions Partners in EMEA.

Since then the business has grown significantly, becoming one of the largest HubSpot partners in the world. By acquiring bubblebridge, we’re bringing together three of the most successful HubSpot Partners as one international team. A team consisting of close to 150 employees from 13 countries and with a projected turnover of over $12 million USD for 2022.

We’ve come a long way in such a short time. And we’re not slowing our rapid trajectory. With more and more enterprise-level businesses moving to HubSpot, these companies need solutions partners with a strong global presence and support across multiple time zones. By acquiring bubblebridge, Huble is one step closer to becoming the pre-eminent HubSpot solutions partner.

“We are delighted to see some of our key partners joining together to establish truly international businesses that can better support our HubSpot customers around the world. Huble Digital sets a great example of how to organise and manage a growing international consulting business that is focused on supporting HubSpot customers, wherever they are. Congratulations to Huble and bubblebridge on this Partnership.” — Yamini Rangan, HubSpot CEO