Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

Have you noticed that forms or landing pages on your website are not being filled in as much as before?

Think about it: instead of filling out the ‘contact us’ form, sending an email to the info@ address, or calling them, you click on the ‘live chat’ icon in the bottom right-hand corner.

Human behaviour has changed significantly over the past few years. Think of the memes showing people walking into lamp posts or tumbling into water features because they’re fixated on their phones. Or worse — people sitting at the same table engaging with each other via chat on their phones.

Jokes aside, this signifies a monumental shift in how humans communicate.

For years, one of the most effective lead generation tactics was to put valuable content behind a form. Over time, however, the quality of content deteriorated. And much like Pavlov's dog, people learnt that by filling out a form they would most certainly be ‘sold’ to. This, coupled with the increasingly subpar quality of content, resulted in many potential leads being turned away.

Fast forward to the introduction of ‘live chat’. This tool is ideal for visitors who are ready to buy from businesses that operate in small volumes, with a team that’s able to respond 24/7, 365 days a year. But for marketers that need to drive large volumes of potential customers to a website, live chat just isn’t the answer.

Enter ‘the bot’.

Today, every brand should be looking into deploying chatbots — thereby replacing forms — to convert anonymous traffic into known leads in a conversational manner.

Developing a strategy that provides meaningful conversation, and one that can be handed to a human if necessary, is no small feat. I know this from experience: our own chatbots have failed several times! Just as you would continually optimise a landing page for conversion, you need to monitor the conversations to optimise your chatbot strategy and setup.

There are plenty of chatbot software providers out there today. Our favourite, of course, being HubSpot’s offering because it seamlessly integrates with your sales and marketing tools, giving you the all-important single view of your customer. Get in touch with us to chat about how to incorporate chatbots into your strategy and tools.

https://213255.fs1.hubspotusercontent-na1.net/hubfs/213255/HUBLE%20DIGITAL/WEBSITE%20ELEMENTS/EASTER%20CAMPAIGN/Huble%20Digital%20-%20Easter%20Campaign.png

Why you should put all your eggs in one basket

From overseeing hundreds of HubSpot CRM integrations, we’ve discovered that putting all your eggs in one basket is the key to unlocking rapid business growth.

Learn more

RELATED Posts

10 essential HubSpot workflows (You should implement today)

Do you know the main workflows you should set up in HubSpot to improve lead management? In this

What we like (and don’t) about HubSpot’s blogging tool

In this blog post, we take a look at the pros and cons of HubSpot's blogging tool — providing a

Minimise cybersecurity risk: Work with an ISO accredited agency

Can your solutions providers be trusted with your sensitive business data? After all, a data leak

Huble Digital acquires bubblebridge: Your questions answered

Huble Digital has this week completed the acquisition of bubblebridge interactive GmbH, a