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It’s official, HubSpot is the number one marketing automation platform on the market for any size business.

G2 Crowd, the leading peer-to-peer business solutions review platform, which compares, analyses, reviews and ranks hundreds and thousands of marketing and sales platforms based on their performance, has officially confirmed that HubSpot is the number one marketing automation platform for small and medium-sized businesses, mid-market businesses and large enterprises, ahead of market goliaths Marketo, Pardot and Oracle Eloqua.

In addition to this, earlier this year Gartner, the world’s leading global research and advisory firm, named HubSpot the “Best CRM Lead Management Software” as reviewed by customers.

Clearly, HubSpot is highly regarded by businesses, experts and customers worldwide – so it’s no longer just us and HubSpot singing praises about its software, but thousands of business owners, marketers, salespeople and leading research houses.

But how on earth did HubSpot become the leader for every business size category?

Small-business marketing automation tools

Small business marketing automation leaders
Mid-market marketing automation tools

Mid-market marketing automation leaders

Enterprise marketing automation tools

Enterprise marketing automation leaders

Well, HubSpot, founded in 2006, began by catering to what HubSpot founder Brian Halligan personified as “Ollie Owner” companies – small businesses with 1-10 employees managing marketing efforts along with an array of other responsibilities, says Forbes.

Since then, HubSpot has gradually grown and moved upmarket to serve larger businesses – those with up to 1000 employees. HubSpot, unlike other marketing automation software vendor, has built its service offering around providing business growth through scalable marketing and sales tools which work for every size business, rather than singular, disconnected tools.

So when you think “why” HubSpot is the solution for every size business, it’s because every part of the HubSpot platform has been designed to facilitate and support business expansion – so as your business grows, so too can your HubSpot portal and subsequently, your marketing and sales activity.

For example, let’s say you’re a small business owner in need of a basic solution, one which includes forms, contacts and a CRM. The free version of HubSpot provides you with lead analytics, forms, contact activity, contact management, contact and company insights, and Facebook lead ads – basically everything you need to get started capturing leads on your website and tracking their activity. Great, right? Also, HubSpot’s CRM is free forever, meaning your business has everything it needs to manage its contacts from first interaction to them becoming customers.

All you need is either the HubSpot Starter or HubSpot Basic platform – the CRM itself is free!

The solution can be expanded as and when necessary, so as your business grows and your requirements change, you can easily “add on” additional features and functions to support your business and further augment your marketing and sales activities. 

Now let’s say you’re the owner of a medium-sized business and you want some form of automation to help streamline and scale your marketing and sales activities. The HubSpot Professional package comes with sophisticated automation and workflows, as well as a host of other features and functions to help manage every aspect of your marketing and sales.

Finally – what if you run a large enterprise or multi-national organisation? You will no doubt need comprehensive reporting, event reporting, predictive lead scoring and other functions as you carry out your marketing and sales across channels at an international level.

The perfect solution for any business

HubSpot’s Enterprise package then is the perfect solution. It provides everything included in the Professional package plus customised features and functions that allow you to further tailor your marketing, sales, reporting and automation. It’s a full suite of tools – tools which connect with every other HubSpot product!

So it’s no surprise that HubSpot’s dominating across the board – it has tools suited for every size business!

And that’s just the marketing side of things!

HubSpot has similar products and services that cater specifically to sales and customer service that can help your business to improve its activities across the board. If you want to check them out, click here!

It’s no longer a question of if – but when your business acquires HubSpot. It’s clearly demonstrated that it has the tools and functionalities to help businesses of every size grow. It’s no longer gossip but fact – and everyone’s shouting about it – HubSpot’s the best platform of the market.

We’ve been using HubSpot for some time now, helping our clients grow and achieve success with it and Inbound Marketing.

So if you’re interested in finding out more about HubSpot and how it can grow your business, why not get in touch with us and book a consultancy session so we can discuss your requirements?

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