This blog post was first posted in March 2018, but has been updated and refreshed in February 2020.
Your website meets your prospects before you do.
This means that the first impression someone gets of you, is usually from your website. At this point they haven't spoken with your marketing, sales or customer service team - they've have simply just landed on your website.
Therefore your website plays an incredibly crucial role in educating and convincing your visitors to engage with your business - you need to make sure it's full of high-quality, informative and easy-to-use information, or your visitors will simply leave and land on a competitors site.
Therefore, having a website that is modern, well-designed, responsive, and appealing, is essential - especially as mobile web browsing continues to increase and users conduct research online wherever, whenever.
Please pardon any references to The B2B Marketing Lab. This video was produced before we merged with MPULL to form Huble Digital.
The HubSpot content management system is a platform that allows you to host your content through your HubSpot portal. Just as you would do with WordPress, Wix or SquareSpace, HubSpot allows you to build, optimise, edit, grow your website in the platform.
Not only is the actual HubSpot CMS platform incredibly fast, secure and reliable, but it's also connected to the rest of your marketing, sales and customer service tools - which makes it an incredibly attractive option to many marketing and sales employees.
Who is the HubSpot CMS best suited for?
The HubSpot CMS is a great platform if you're looking to create an incredibly robust, reliable, awesome looking website without the need for updates, and edits by a developer all the time. It's perfect for marketing employees to edit, build and grow a website without lost of coding or development knowledge.
Not only this, but if you are looking to connect your CRM, sales and marketing activity to your website - this is also a great tool to do so. You can use data from your sales and marketing activity to edit what the visitors sees when they visit your website.
How much does the HubSpot CMS cost?
The HubSpot CMS is priced at £245 per month. You no longer need an additional HubSpot portal or tool in order to use the HubSpot CMS - meaning you can simply buy the CMS buy itself as a one-off HubSpot tool.
When you look to purchase the CMS platform, a one-time fee of $1,000 is included for onboarding you onto the CMS platform. However if you use a HubSpot partner for this service - that cost is void.
Compleat Software's current website was built by The B2B Marketing Lab in 2019, and shows some beautifully designed templates and functionality.
The website looks great, but the backend of the platform is where the real value is. It's so easy to change the colour, shape and framework of each module and section of the page within the editor section of the HubSpot tool - no need for editing templates, developing code, or getting into the scary stuff when it comes to website development!
Tribes website is very clean and modern, but very functional too. Two style of menus means it's extremely easy for visitors to navigate, as well as very well placed CTA's in both the menu bar, but also having a form within the main header of the page makes it very easy for visitors to find what they need, right away.
The template itself includes a lot of imagery, which is really useful for the visitor to help determine which product is best for them in the co-working environment.
A client of The B2B Marketing Lab and another website built in 2019, one of the most striking main headers you'll see from a website, with the large background image, but also the animated header text that appears in-front of you.
Once again, the template is very, modern, and easy to navigate - a very common theme with website design.
FittingBox use a slightly different variation of design from the other websites we've covered so far. Using a strong, bold colour, FittingBox fit all the information you need as a visitor into the 'above the fold' section of the website. This means that before you scroll down, you've already got lots of information, without it looking cluttered or messy.
In addition, small animations of images and text throughout the website, as well as a consistent design and colour scheme ensures you understand the brand and messaging from the moment you land on the site.
Lastly, Quinyz continue the pattern of clean, modern, very easy to navigate, but also beautifully designed websites. Quinyx, similar to FittingBox, use a main bold colour in the main header of the website - which looks great. The website also very quickly shows you who they are, what they do, who they work with, and how you can book a demo all without a scroll.
Being engineering experts in computer-aided design (CAD), it’s not surprising that Onshape have a website design and layout that really makes them stand out - and in a great way! The use of white and blue on the website is consistent with the brand’s logo and the combination of the block-by-block layout, large text and 3D imagery create a great UX and really captures the attention of the website visitor.
The attention to detail on the 3D images is noticeable - the incredible designs are admirable and complement the information on the website. Don’t just take our word for it though, Onshape have been praised by Wired, TechCrunch and Forbes - to name a few - for the quality of their work.
There’s also another neat feature on their website - something that is growing quickly in popularity - a chat bot! The use of a chat bot further improves the user experience and increases the chance of converting - as a highly effective bot will direct users to where they want to go and provide them with useful information.
DPS have recently gone through a complete renovation of their website - opting for a sleek and sophisticated design. DPS is one of our own clients who chose HubSpot’s CMS and were able to design a modern and engaging website.
The user is firstly presented with stunning HD visuals accompanied by messaging that immediately informs them of what the company offers. After scrolling down a bit, they receive more information about the products DPS offers and user-friendly calls to action allow them to navigate to exactly what they are interested in.
Beautiful imagery and consistency in branding throughout make for a pleasant user experience that is designed to attract prospects and subsequently grow the business.
It’s not surprising that AgileSI was featured on HubSpot’s Designers page. The user experience is extraordinary from the get-go. The stunning imagery of Earth and other depictions of space cleverly support the metaphorical statement: “Enterprise is a starship”.
The computer-like font used in headers, main message and various other places is perfect for the business - and beautiful diagonal lines separating contrasting colours contribute to the elegant delivery of information.
These are just a few examples of great websites built using HubSpot’s CMS. The extent to which HubSpot can improve your business’ website and online presence cannot be covered in one blog post. We would recommend that you try it yourself!
As you land on the homepage, you are greeted with imagery denoting security. The text is prominent, clear and quickly communicates what the business does. Included are statistics which increases the users’ knowledge of the company straightaway.
After scrolling down the homepage, some interactive elements are introduced and white space is used to allow the user to better focus on the information. The calls-to-action are neatly placed on the website and provide users with opportunities to find out more about what the business has to offer.
The use of orange and blue CTAs adds variation and makes it easier to distinguish between the two. After scrolling down a bit, you will see three of the simulated security team solutions (blue, purple, and red) that SafeBreach offers, along with a short summary on what each one does and each team summary is accompanied by a CTA allowing users to “Discover More”. However, the best part is not the summary for each solution, but the icons that are placed above them. These icons complement the information by successfully portraying the ‘security’ concept. Each icon is beautifully designed and uses gradients and other suitable visual elements that work well with the rest of the design. Similar icons can be found around the website - and they work really well to present information visually. After scrolling down the homepage, more interactive elements are introduced - providing a more interesting and varied experience - and the use of white space allows the user to digest the information better.
A great example of a recruitment company website is undoubtedly Stellar. Its use of real employee photos gives the business a sense of authenticity - and its use of blue throughout makes its messages more prominent. The contrasting orange in small bits are used to highlight parts of the navigation and text.
The message is clear, straightforward and to the point - and as the user scrolls down, they see more useful information outlining Stellar’s services and its key messaging. Navigation is simple and users can easily find what they want; ensuring a streamlined user experience. The icons serve their purpose and give a visual representation of the text to improve the user experience (UX) without interfering with the consistency of the blue and orange colours.
Want proof that their website is effective?Using HubSpot, Stellar Recruitment has increased leads by a staggering 5037% through their website.
HubSpot is constantly adapting to changes and provides a number of tools and solutions you can use to keep your website up-to-date and aesthetically pleasing. Alongside a variety of incredible SEO tools, an advanced CRM, and smart content for improved lead generation and user experience, HubSpot's web design functions are designed to adapt to your business’ needs to further grow your business.
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