While HubSpot started as a Marketing Automation platform designed to support Inbound Marketing activity, including everything from email marketing and automation to social media and lead management, it has grown to become a full stack of connected tools, including a CMS and CRM, capable of dealing with every aspect of marketing and sales.
You might already be running your email, blog, landing pages and/or sales engagement within HubSpot - or you might be using a series of disconnected tools to manage your marketing and sales activity, either way, why not connect the dots and build your website with HubSpot?
In this blog, we’ll share eight reasons as to why building your website in HubSpot is the solution your business needs to unify its marketing and sales activity to ensure success in 2018 and beyond.
1. The Search Engine Optimisation tools make ranking on page one easier!
With HubSpot’s Keyword tool, you can discover new keywords that will help you to optimise your content and research keywords you have already chosen to find out their search volume, competition, and whether or not there are opportunities to rank for them.
In addition to the keyword tool, when you create web pages, blog posts and/or landing pages, HubSpot’s on-page SEO checklist will help you to optimise your website content for search as you create it. The checklist uses a traffic light system to help you optimise your pages step-by-step, as well as show you if a piece of content is fully optimised for search.
In a way, HubSpot works as your personal SEO adviser while you write and as a result, you never miss an opportunity to optimise!
2. You have all the tools for improved and increased lead generation and conversions
Having a good-looking website is not enough to generate leads or sales enquiries. Without CTAs and forms on landing pages, how will you encourage website visitors to take a particular action or capture their details? Fortunately, HubSpot gives you all you need to generate more leads via your website.
HubSpot’s Inbound Marketing tools allow you to design your own CTAs (Calls-to-Action), forms, landing pages, and “lead flows” - attention-grabbing, pop-up forms – to help you engage website visitors and convert them into leads. In order to interact with website visitors at every stage of the sales funnel, you need to provide them with other ways to engage with your business - and HubSpot’s tools provide just that!
3. Mobile Responsive web pages by default - yes - by default!
With the increase in smartphone, laptop and other mobile device usage, it is vital that your website is mobile-friendly. You need a responsive design. Responsive design means that your website will alter itself based on the device it is viewed upon. Sure, the vast majority of website visits in the future will be from mobile devices, but you also need to provide an optimal viewing experience for those on laptops and desktops as well.
Another reason for responsive design is that your website will subsequently be optimised for mobile devices, which is great because Google favours mobile-optimised websites. Of course, editing your website to be responsive isn’t easy - but all of HubSpot’s templates on the marketplace are responsive by default so you don’t have to do any technical work or coding whatsoever!
4. Smart Content - your visitors see the content most relevant to them!
What if you could personalise and tailor your content for each specific website visitor, lead or customer?
Well, with HubSpot you can.
Take HubSpot’s personalisation tokens, for example. With them, you can create a more interactive and personal experience for your prospects. These tokens can be inserted into your emails, web pages and landing pages and use information stored in your contact database.
But that’s just one level of personalisation. Imagine being able to provide a customised experience for everyone that visits your website. For example, what if you could show specific pieces of content to contacts at different stages of the sales funnel? With this level of sophistication, a new visitor could be shown blogs or interactive content such as HubSpot’s messages, whereas someone further through the sales cycle would be shown a demo or offered a consultation.
In addition, you have Smart Forms. These forms can collect new information about existing leads. For example, if an existing lead has downloaded an eBook from your website by providing their name, email address and company name, then next time they fill out another form, it won’t ask them for the same information twice! This allows you to collect information about your leads in a significantly more efficient way and build a bigger profile of them.
You have your content in place - now it’s time for you to analyse its performance. HubSpot can give you detailed information about the performance of your content, from how many pages views and CTA clicks it has to submission rates, leads and customers generated. With HubSpot’s analytics, you can easily see how much your marketing efforts are paying off and contributing to your business’s ROI.
Further to this, you can use HubSpot’s attribution reports to identify the channels and content which drive the most lead generation activity for your business. With this information at hand, you can make data-driven decisions - such as create content that more effectively targets your buyer personas - as well as focus your marketing on the most effective channels.
6. The simplest drag-and-drop design editor
Many of you will be pleased to hear that you do not need to be a web developer to build web pages in HubSpot. All of the templates have been designed and coded by experts already and are available for you to purchase from the marketplace. As a result of this, you can spend more time creating content and building fantastic web pages, rather than trying to resolve coding issues on them! Your marketing and web design efforts should go hand in hand and your website should facilitate the means for rapid content creation. However, developers, should you so wish, you can still code your web pages in HubSpot.
7. Your website, your marketing and your sales - all in one place
Perhaps most importantly, as well as allowing you to edit your website without restriction, HubSpot’s CMS can connect your website, marketing, and sales together to provide a seamless, all-in-one solution that will help your business to market and sell more effectively.
In addition to this, you can connect HubSpot’s CRM tool to help you manage your leads and engagement. With all of these tools consolidated in one place and under one login, you can streamline and refine every aspect of your activities.
8. Terrific templates - the work has been done for you
HubSpot has a large library of stunning templates that you can use. Just from looking around the Marketplace, you can get an idea of what a modern website should look like in 2018. The marketplace includes templates for website pages, landing pages and email. These templates will save you time and give your business a competitive advantage. You can even get suggestions for templates that have worked for beautifully-designed websites within your industry. If you wish, you can still make custom templates or alter existing ones to suit your business’ needs.
All these tools combined are designed to make your business grow. Your website should be your main source of lead generation and HubSpot is the tool that will help your website reach its full potential.
HubSpot is more than just a CMS. Not only does it have its own CRM, it also combines your marketing and sales activity so that you don’t have to deal with more than one tool. HubSpot, as an all-in-one platform, streamlines your processes, saves you time, and makes it clear where all your leads are in the purchase funnel.
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