Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

If you’re still qualifying leads based on job title, employee size or industry, you’re on the right track, but perhaps lagging behind your competitors. . A lot of businesses use lead scoring and it’s a good feature to see how engaged your leads are. However, how did you figure out how to allocate points to your leads? We guarantee that someone else in your team disagreed with the value you gave to a certain action or behaviour. It takes time to look at your analytics to work out what should be valued higher than something else and also, it’s very manual, which we try to avoid where possible. 

HubSpot Predictive Lead Scoring

Introducing HubSpot’s Predictive Lead Scoring for HubSpot Enterprise customers. This function looks at not just the information that the leads have provided you with, but also includes behavioural data that may influence a decisions to buy, such as the number of forms they have submitted or how many different or specific page views have been completed.

68% of companies do lead scoring, yet only 40 percent of sales people get value from it. – Sirius Decisions

Within the new predictive lead scoring feature, HubSpot’s algorithm searches through all of your contacts and provides them with an automatic score based on the likeliness that they will become a customer of yours. HubSpot also provides suggestions of what it thinks you should do with that contact in its current state. For example HubSpot will suggest that 10% of contacts are ready to be contacted by your sales team, while another 10% of contacts need to be nurtured some more. Unlike some of the well-known software giants, this calculation is not a secret. HubSpot provides its customers with the data that goes into the algorithm, so you can understand exactly where and how these suggestions have been reached.

Predictive lead scoring uses all existing data to predict what makes your contacts more or less likely to become a customer and help identify which leads will eventually close.

Stop guessing, start knowing

https://f.hubspotusercontent00.net/hubfs/213255/1.%20Huble%20Digital/WEBSITE%20ELEMENTS/CTA/CTA%20-%20Digital%20Maturity-min-1.png

How digitally mature is your company?

Find out today

Download our Digital Maturity guide now

Download Now

RELATED Posts

Tips for choosing the right business process automation software

As a company grows and scales, it can be difficult to keep systems functioning at an optimal level.

What are the stages of digital maturity?

Digitally mature companies outperform their competitors. To survive in the digital-first era, you

5 steps to improving your company’s digital maturity

Digital maturity no longer leads to competitive advantage. Now it’s table stakes for surviving in a

The key benefits of HubSpot’s Operations Hub

There’s a new sheriff in town — HubSpot’s Operations Hub. In this article, we unpack how this