Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

You really cannot look at B2B marketing publications without seeing articles on social media marketing and the various arguments for its usefulness, or best practice for how to use the various networks.

But you may ask yourself if social media is useful for your business and your proposition? The only problem is that this is the wrong question – more importantly, is it useful for your audience? When discussing this with new clients, we are often met with sweeping statement responses, such as “the decision-makers I’m trying to reach don’t use Twitter.”

While this is of course a dangerous generalisation, the other point to consider is that assuming they do not, what about the other influencers in the organisation? The IT director might not use Twitter (or be presumed to not use it), but what about the finance team, or the rest of his/her department, or the specific department who will benefit from the IT system in question? All of these people have an impact on the purchase decision, and can be addressed individually with the right social media messages. Indeed, it could be argued that social media is the easiest way to reach them all.

But which mechanism is the most effective, and the most appropriate for your business? This is where the differences often lie from organisation to organisation, and where an impressive presence and high degree of activity can often be mistaken for value.

https://213255.fs1.hubspotusercontent-na1.net/hubfs/213255/Huble%20SEO%20Audit_EN%20(1).png

Book a free SEO audit

Your website is your most valuable sales and marketing tool, so it needs to be as optimised as it can be. Uncover opportunities to boost your rankings with a free SEO audit.

GET A FREE AUDIT

RELATED Posts

112 Account-based marketing statistics you need to know in 2024

In this article, we look at 113 account-based marketing statistics that showcase how this strategy

Is it worth it: What is the ROI of HubSpot Marketing Hub?

Many companies are moving to HubSpot Marketing Hub to improve lead generation, increase revenue

Digital marketing trends for 2024 and how to leverage them

In this article, we dive deep into the most significant digital marketing trends of 2024 and how

Marketing funnel vs customer journey: decoding the differences

In this article, we explore the differences between the marketing funnel vs customer journey and