Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Work with us

We’re always looking for ambitious businesses who understand the world is changing, and are driven to adapt and thrive. Take the next step and book a call with our team.

Join Our Team

Are you a motivated individual, looking to challenge yourself and make a positive impact on the business world? Take a look at our vacancies.

You really cannot look at B2B marketing publications without seeing articles on social media marketing and the various arguments for its usefulness, or best practice for how to use the various networks.

But you may ask yourself if social media is useful for your business and your proposition? The only problem is that this is the wrong question – more importantly, is it useful for your audience? When discussing this with new clients, we are often met with sweeping statement responses, such as “the decision-makers I’m trying to reach don’t use Twitter.”

While this is of course a dangerous generalisation, the other point to consider is that assuming they do not, what about the other influencers in the organisation? The IT director might not use Twitter (or be presumed to not use it), but what about the finance team, or the rest of his/her department, or the specific department who will benefit from the IT system in question? All of these people have an impact on the purchase decision, and can be addressed individually with the right social media messages. Indeed, it could be argued that social media is the easiest way to reach them all.

But which mechanism is the most effective, and the most appropriate for your business? This is where the differences often lie from organisation to organisation, and where an impressive presence and high degree of activity can often be mistaken for value.

https://213255.fs1.hubspotusercontent-na1.net/hubfs/213255/HUBLE%20DIGITAL/2022%20-%20CAMPAIGNS/MYSTERY%20SHOPPER/BLOG%20CTA%20(4).png

We put three of the best CRM platforms head-to-head

HubSpot vs Salesforce vs MS Dynamics 365

VIEW THE CHALLENGE

RELATED Posts

At Huble, your information security is our priority

At Huble, we take information security very seriously. That’s why we were one of the first HubSpot

How AI can improve customer experience

In today's digital world, customer experience (CX) is more important than ever. It's no longer good

Why your enterprise website is struggling to keep up

The websites of enterprise-level businesses are often held back by outdated technology and

5 qualities a multidisciplinary CMO needs to have

From building marketing strategies, to liaising across departments, and creating marketing