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Huble Insights

Latest insights, learnings and news on Inbound, HubSpot and Digital Transformation.


Kostas is the Head of Paid Media & Search at Huble Digital

Recent Posts

Connect HubSpot and Google Ads using the integration feature

As a HubSpot user, you have the ability to connect your CRM with the Google Ads Platform, as well

Our “Google Analytics GDPR Compliant Alternative” journey

If using Google Analytics in the EU is not GDPR compliant, what should I do? Kostas Giannoukaris -

What is the death of the third-party cookie?

The phasing out of third-party cookies will have a huge impact on how customer data can be

How to compress images on your website?

Do you compress images before uploading them onto your website? In this blog post, we discuss why

SEO optimisation for website videos | 7 tips to succeed

Over the past few years, video has become extremely relevant as a marketing tool. It’s easy to

How to get your PR department to use HubSpot

If you want to create end-to-end PR campaigns that can be monitored, measured and readily improved,

Service that follows the sun

The international support you need, whenever you need it.

Get a personalised cost breakdown

Take your ads to the next level with HubSpot’s ads tool

Tired of spending your valuable time uploading lists from your paid ads? Tired of trying to analyse

Why you need Growth-Driven Design for a lead-generating website

In this blog post, Francesco Brizzo, SEM Lead at Huble Digital, delves into why you should consider

Measuring PR coverage with backlinks

In this blog post, we look at how a PR backlinking strategy can get you targeted media placements

How can I measure my Inbound Marketing ROI?

In this blog, Kostas Giannoukaris, PPC Director at Huble Digital, explains how businesses can

How to combine your PR and Inbound Marketing strategies

In this blog, Jon Brown,Account Director, PR at Huble Digital, discusses why PR and Inbound

PPC for lead generation: the dos and don'ts

In this blog, we share advice on pay-per-click advertising - including several tips, tricks and

Why your website isn't generating leads

In this blog, Jon Brown, Senior PR Account Manager at Huble Digital, explains why a website might

Is keyword optimisation still important for SEO?

In this blog, Huble questions whether keyword optimisation is still important for SEO and all the

The hidden costs of outsourcing your B2B content creation

Hidden costs of outsourcing B2B content creation and the things to consider when choosing between

What kind of content generates leads?

In this blog, we discuss lead-generating content and, most specifically, what *kind* of content

How much does a PPC campaign cost?

In this blog, we explain how much a pay-per-click campaign can cost and what variables affect the

How to create a PPC campaign for your B2B company

Want to create and launch a stellar PPC campaign for your B2B company? You've come to the right

Six reasons why you should update your old blogs

In this blog, Aaron Carpenter, Senior Editor at Huble Digital, explains why B2B companies should

The blurring lines between marketing and PR

In this blog, We explain how the once "rock-solid" wall between marketing and PR has crumbled over

The ultimate guide to using LinkedIn for content marketing

In this blog, We share some best practice tips on how to use LinkedIn for content marketing to

The Top 10 PPC Mistakes and How to Avoid Them

PPC or Pay-Per-Click has proven to be one of the highest return on investment (ROI) channels. One

Why having shorter URLs improves your ranking on Google

In this blog, we explain the search engine, website and business benefits of having and using

Best practices to improve your HubSpot website's speed

Is your HubSpot website slow and/or failing to generate leads? Chances are it's not optimised

How to enable HubSpot AMP for your blog

Want to reduce the load time of your HubSpot blog on mobile devices but don't know how? In this

The 10 essential features of a B2B website

When it comes to developing a website for your B2B company, there are several different elements

The benefits of HubSpot's content staging environment

Every website development project is different, and some go smoother than others. Some take a month

HubSpot Tracking Links - How to create custom tracking URLs

Every now and then you will need to promote a page through a channel that HubSpot or Google

The Benefits Of Rebranding Your Business

With an increase in the amount of research potential customers do before either buying a product or

Has your boss ever asked you ‘Will it work?’ – Seth Godin event

12 of us from The B2B Marketing Lab attended Seth Godin’s Live in London Q&A session with the

Inbound15 - HubSpot's New Paid Advertisements Add-On

Are you looking to create, measure and leverage paid advertisements for your Inbound Marketing

How to spot & exclude bot traffic in Google Analytics

Have you noticed an increase in the amount of Bot Traffic your website has received over the past

Five SEO Resources for New Professionals

Search Engine Optimisation (SEO) as a profession is a real challenge. When pitching to a prospect

Google Machine Learning

Machine learning is the science of getting computers to act without being explicitly programmed. It

Why Bounce Rate Influences Rankings in Google’s Results

Bounce rate is an online marketing term used in web traffic analysis that influences your website

Google Mobile Friendly Website Algorithm Update

We already know that mobile-friendliness is an important ranking factor considered by Google for a

Why Data is important to your B2B Marketing Decisions?

Data is important to your B2B marketing decisions and if you're not using data to improve your

A briefing on Twitter Vine in B2B Marketing

What is it? Basically, a Twitter-owned video-sharing app (currently only available on iOS) that